Winning Together A UX Researcher Guide to Building Strong Cross Functional Relationships 1st Edition by Sonal Srivastava 1003822053 9781003822059
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Product details:
ISBN 10: 1003822053
ISBN 13: 9781003822059
Author: Sonal Srivastava
UX research, the key to comprehending users’ behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration. This comprehensive guide brings together the expertise and insights from seasoned researchers, cross-functional partners, and product leaders in order to transform how you collaborate and unlock the true potential of UX research. Key Features Includes a comprehensive selection of ready-to-use templates Incorporates insights and advice from cross-functional stakeholders Offers a wide range of strategies tailored to various expertise levels, catering to both novice and advanced practitioners Presents universally applicable methodologies and insights, equipping a diverse range of researchers, including consultants, vendors, and in-house professionals From experienced professionals to those just starting out, and freelancers to in-house researchers, this comprehensive guide offers practical strategies to navigate the pitfalls of UX research, enhancing collaboration and, ultimately, driving success
Winning Together A UX Researcher Guide to Building Strong Cross Functional Relationships 1st Table of contents:
1 Introduction
The “Why” Behind the Book
2 Who Are (Your) Cross-Functional Partners and Why Is Their Buy-In Important?
3 Mistakes That UX Researchers Make With Cross-Functional Partnerships
Mistake 1—Underestimating Your Potential as a Strategic Collaborator
Mistake 2—Not Owning Your Expertise
Mistake 3—Not Involving Cross-Functional Partners at the Right Time
Mistake 4—Letting Cross-Functional Partners Analyze and Present the Research Findings Without Researchers’ Input
Mistake 5—Expressing Discontent When Cross-Functional Partners Do Not Leverage Every Insight From Research
Mistake 6—Persisting With Academic-Style Research in the Corporate World
4 Simple Strategies for Effective Cross-Functional Collaboration
Build Relationships
Evangelize UX Research and Research Processes
Encourage Shared Responsibility Through Active Participation
Communicate and (Sometimes) Overcommunicate
Craft Compelling Research Reports and Presentations
Make It Easy for Team Members to Find Insights They Care About
Acknowledge the Contribution of Team Members
Be Proactive and Take the Lead
5 Advanced Strategies for Effective Cross-Functional Collaboration
Lead Leadership Research Immersions
Maximize Your Impact With A Research Roadmap
Utilize Creative Approaches for Sharing Research Findings
Acknowledgments
Index
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Sonal Srivastava,Winning Together,Researcher Guide
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