Writing Effectively in Print and on the Web A Practical Guide for Librarians Rebecca Blakiston

Writing Effectively in Print and on the Web A Practical Guide for Librarians Rebecca Blakiston – Ebook PDF Instant Download/Delivery ISBN(s): 9781442278868, 1442278862

Product details:

• ISBN 10: 1442278862
• ISBN 13: 9781442278868
• Author: Rebecca Blakiston

The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professionalThe book covers writing for both print and Web-based publications and is aimed at all types of libraries.

Table contents:

Chapter 1: Why Good Writing Matters
Chapter 2: Knowing Your Readers
Chapter 3: Defining Your Message and Purpose
Chapter 4: Keeping It Simple
Chapter 5: Using Authentic and Active Voice
Chapter 6: Writing Titles and Headings
Chapter 7: Using Lists and Tables
Chapter 8: Writing Information and Instructions
Chapter 9: Writing Forms
Chapter 10: Writing for the Web
Chapter 11: Writing for Emails and Other Messaging Systems
Chapter 12: Implementing Voice and Tone
Chapter 13: Formatting Your Content
Chapter 14: Refining Your Process

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