Writing Is Designing Words and the User Experience 1st Edition by Michael Metts, Andy Welfle 1933820667 9781933820668

Writing Is Designing: Words and the User Experience 1st Edition by Michael J. Metts, Andy Welfle – Ebook PDF Instant Download/Delivery: 1933820667, 9781933820668

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Product details:

ISBN 10: 1933820667
ISBN 13: 9781933820668
Author: Michael J. Metts, Andy Welfle

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You’ll see that writing is designing.

Writing Is Designing 1st Table of contents:

CHAPTER 1. More Than Button Labels: How Words Shape Experiences
Start by Designing
How Words Build Experiences
The Words Are Everywhere
The Need for Writing
Don’t Apologize for Yourself
Build Better Places
Finding What’s Right for You
CHAPTER 2. Strategy and Research: Beyond Best Practices
Align on Your Strategy
Find Answers Through Research
User Interviews
Contextual Inquiry
Usability Testing
Finding What’s Right for You
CHAPTER 3. Creating Clarity: Know What You’re Designing
Know What You’re Writing
Bring the Clarity
Understand Implications
Recognition and Recall
Lightening the Cognitive Load
Clarity Is in the Eye of the Beholder
Writing with Plain Language
Finding What’s Right for You
CHAPTER 4. Errors and Stress Cases: When Things Go Wrong
The Blame Game
Design by Discovery
Writing Error Messages
Test Your Message
Finding What’s Right for You
CHAPTER 5. Inclusivity and Accessibility: Writing That Works for Everyone
Making the Case
Inclusivity
Unpacking Fitbit’s Pronouns
People and Identity
Accessibility
Standards for Writing Accessibly
Finding What’s Right for You
CHAPTER 6. Voice: Discovering and Developing Identity
Finding a Product’s Voice
Brand Voice vs. Product Voice
Voice Attributes
This, but Not That
Declarative Statements
Practical Tips for Principles
Voice Principles for Product Experiences
Your Voice Should Always Be Evolving
Scaling Your Voice
When Voice Takes a Back Seat
Finding What’s Right for You
CHAPTER 7. Tone: Meeting People Where They Are
What’s the Difference Between Voice and Tone?
A Channel Switcher, Not a Volume Knob
A Robust Tone Framework at Scale
Toning It Down
Developing Tone Profiles
Finding What’s Right for You
CHAPTER 8. Collaboration and Consistency: Building Your Practice
Working with Your Team
Design Your Process
Collaborating on Writing
Show Your Work
Creating Consistency
Finding What’s Right for You
Conclusion

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Tags: Writing, Designing Words, User Experience, Michael Metts, Andy Welfle