Social Entrepreneurship Managing the Creation of Social Value 1st Edition by Constant Beugré 9781136655937 113665593X

Social Entrepreneurship Managing the Creation of Social Value 1st Edition Constant Beugré – Ebook Instant Download/Delivery ISBN(s): 9780415817370, 9780415817363, 9780203442609, 0415817374, 0415817366, 0203442601, 2016006272, 9781136655937, 113665593X

Product details:

• ISBN 10:  113665593X
• ISBN 13: 9781136655937
• Author: Constant Beugré 

Social entrepreneurship differs from traditional forms of entrepreneurship in that the primary goal of the social venture is to address social problems and needs that are as yet unmet. The driving force of such ventures is social value creation. This new textbook aims to provide a comprehensive, cutting edge resource for students, introducing them to the unique concerns and challenges that face social ventures through a comparison with the principles of traditional entrepreneurship. The book consists of fourteen chapters covering all aspects of venture creation and management—from writing a business plan, to financing, people management, marketing, and social impact measurement. Social Entrepreneurship uses real-life examples and sources to expose students to contemporary developments in the field, encouraging them to think critically about the issues faced by social ventures across the globe, and experiential exercises and assignments are included to provide students with hands-on experience in creating and managing their own social ventures. Also containing review and application questions, illustrative cases, definitions of key terms, and a comprehensive companion website, Social Entrepreneurship is the essential guide to this rapidly emerging field.

Table contents:

1 The Nature of Social Entrepreneurship
2 Social Entrepreneurs: Mindset, Characteristics, and Competencies
3 Social Entrepreneurial Motivations
4 The External Environment of Social Ventures
5 Discovering Opportunities for Social Ventures
6 Developing a Social Venture Sustainability Model
7 Feasibility Analysis for Social Ventures
8 Planning for Social Ventures
9 Marketing Challenges for Social Ventures
10 Managing the Financial Side of Social Ventures
11 Organization and Management of Social Ventures
12 Social Venture Effectiveness
13 Scaling Social Ventures
14 Measuring the Impact of Social Ventures

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