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The Economics of Professional Road Cycling 2nd Edition by Daam Van Reeth ISBN 9783031112577 3031112571

Name: The Economics of Professional Road Cycling 2nd Edition by Daam Van Reeth ISBN 9783031112577 3031112571
SKU: EB-46857092
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The Economics of Professional Road Cycling 2nd Edition Daam Van Reeth Digital Instant Download

Author(s): Daam Van Reeth

ISBN(s): 9783031112577, 3031112571

Edition: 2

File Details: PDF, 9.88 MB

Year: 2022

Language: English

SKU: EB-46857092 Category: Business & Economics Business & Economics - Industries Tag: Daam Van Reeth

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The Economics of Professional Road Cycling 2nd Edition by Daam Van Reeth – Ebook PDF Instant Download/Delivery: 9783031112577 ,3031112571
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ISBN 10: 3031112571
ISBN 13: 9783031112577
Author: Daam Van Reeth

This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling’s governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. Revised and updated for the second edition, this volume includes new chapterson women’s professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.

The Economics of Professional Road Cycling 2nd Edition Table of contents:

1. Introduction

Part I. Organizational Structure and Finances of Professional Road Cycling

2. The History of Professional Road Cycling and Its Current Organizational Structure

3. The Finances of Professional Cycling Teams

4. Sponsorship in Professional Road Cycling

5. The Economic Impact of Major Road Cycling Events

Part II. Demand for Professional Road Cycling

6. TV Broadcasting of Road Cycling Races

7. The Tour de France: A Success Story in Spite of Competitive Imbalance

8. Willingness to Pay for Professional Road Cycling Events

Part III. Personnel and Performance Issues in Professional Road Cycling