Visual research an introduction to research methodologies in graphic design 3rd Edition by Russell Bestley, Ian Noble 1350088085 9781350088085

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ISBN 10: 1350088085
ISBN 13: 9781350088085
Author: Russell Bestley, Ian Noble

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

Visual Research 3rd Table of contents:

Chapter 01. Why and How?
Research Methodologies
Problematizing Design
Design Research
Terms of Reference
Thinking Differently
Design and Education
The Design Cycle
A Manifesto for Higher Learning
Key Concept: Critical Thinking and Critical Reflection
Case Study 01: A Transferable Research Method
Chapter 02. Design Literacy
Visual Literacy in Design Practice
Invisible Systems
Material Ideas
Visual Meaning
Principles of Gestalt
Reading a Text
Key Concept: The Designer as Author
Case Study 02: Visual Grammar
Design Activity 01: Design Literacy
Chapter 03. Analysis and Proposition
Research and Design
Defining the Project
Field of Study
The Project Focus
A Research Methodology
Safety in Numbers
Key Concept: Denotation and Connotation
Case Study 03: Non-Linear Design Research Methods
Case Study 04: Modern Heraldry
Design Activity 02: A Research Question
Chapter 04. Visual Research Analytical Tools
Looking Closer
Visual Comparisons
Decoding Design
Qualitative and Quantitative Analysis
Make More Mistakes
Key Concept: Rhetoric
Key Concept: Parody and Pastiche
Case Study 05: Emotionally Vague
Design Activity 03: Design Analysis
Chapter 05. Theory in Practice
Engaging with Visual Research
Familiarity Counts
Research and Development
Design and Politics
Key Concept: Modernism and Postmodernism
Key Concept: Structuralism and Semiotics
Case Study 06: Biography—The Third Truth
Case Study 07: Between the Lines
Design Activity 04: The Practice of Theory
Chapter 06. Audience and Message
Receiving End
Defining Audience
Are You Receiving Me?
Post/Modernity
Distant Relatives
Audience-Centered Graphic Design
Key Concept: Post-structuralism
Key Concept: Memes and Fitness Landscapes
Case Study 08: Mapping Meaning
Case Study 09: Tirez Magazine
Design Activity 05: Are You Receiving Me?
Chapter 07. Process and Materials
Practical Considerations
Materials and Materiality
Art and Craft
Form Follows Technology
The Production Process
Key Concept: Affordance
Case Study 10: Public Relations
Case Study 11: CNSRSHP 2.0
Design Activity 06: Text Messages
Chapter 08. Synthesis
The Process of Synthesis
Visualizing Research as Subject
The Designer’s Voice
Creative Solutions
Key Concept: Rubbish Theory
Case Study 12: Hauntology and Urban Planning
Case Study 13: Language and Text
Design Activity 07: Practical Methods

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