Design Elements Third Edition Understanding the rules and knowing when to break them A Visual Communication Manual by Timothy Samara 9781631598739 1631598732

Design Elements Third Edition Understanding the rules and knowing when to break them A Visual Communication Manual Timothy Samara – Ebook Instant Download/Delivery ISBN(s): 9781631598739, 1631598732

Product details:

• ISBN 10: 1631598732
• ISBN 13: 9781631598739
• Author:  Timothy Samara 

Design Elements
Understanding the rules and knowing when to break them – A Visual Communication Manual

Table contents:

What Is Graphic Design?
Twenty Rules for Making Good Design
Form and Space
Defining Visual Language
Attributes of Form
Putting Stuff into Space
Compositional Strategies
Color Fundamentals
The Identity of Color
Chromatic Interaction
Color Logic and Systems
When Color Means Something
Color in the Real World
Choosing and Using Type
Structure and Optics
Issues Related to Style
The Mechanics of Textsetting
Type is Visual, Too
Type as Information
The World of Imagery
The Nature of Images
Media and Methods
Content, Concept, Context
Narrative Massage
Putting it all Together
Merging Type and Image
Working With Grids
Intuitive Arrangement
Design as a System
The Working Process
Causin’ Some Trouble: Breaking Every Rule in This Book
Index (By Subject)
Directory of Contributors
About the Author

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