A Designer s Research Manual 2nd edition Updated and Expanded by Jenn Visocky O’Grady 9781631594304 1631594303

A Designer s Research Manual 2nd edition Updated and Expanded Jenn Visocky O’Grady – Ebook Instant Download/Delivery ISBN(s): 9781631594304, 1631594303

Product details:

• ISBN 10: 1631594303
• ISBN 13: 9781631594304
• Author: Jenn Visocky O’Grady

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.   A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer’s Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice

Table contents:

CHAPTER 1: AN OVERVIEW OF RESEARCH IN GRAPHIC DESIGN

CHAPTER 2: RESEARCH STRATEGIES+TACTICS

CHAPTER 3: PRACTICING A RESEARCH-DRIVEN APPROACH

CHAPTER 4: PROJECT SPOTLIGHTS

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