Advertising Media Workbook and Sourcebook 4th Edition BY Larry,  Kim, Donald Kelley 0765640945 9780765640949

Advertising Media Workbook and Sourcebook 4th Edition Larry Kelley – Ebook PDF Instant Download/Delivery ISBN: 0765640945, 9780765640949

Product details:

• ISBN 10:0765640945
• ISBN 13:9780765640949
• Author(s): Larry,  Kim, Donald

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book’s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

People also search:

social media workbook pdf
social media marketing workbook jason mcdonald pdf
social media marketing workbook
social media marketing workbook 2023 pdf
books are an advertiser-supported medium