Book Wars The Digital Revolution in Publishing 1st Edition by John Thompson 1509546782 9781509546787

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ISBN 10: 1509546782
ISBN 13: 9781509546787
Author: John B. Thompson

This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries.

Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun.

Book Wars: The Digital Revolution in Publishing 1st Table of contents:

1 The Faltering Rise of the Ebook
The origins and rise of the ebook
The differentiated pattern of ebook sales: delving beneath the surface
Explaining the variations
Form vs format
Beyond the US
Notes
2 Re-inventing the Book
The life and times of the digital short
A radical experiment
Ebooks as apps
Re-inventing the book as app
False dawn
Notes
3 The Backlist Wars
Opening salvo
Bringing the greats back to life
The limits of backlist-only ebook publishing
Notes
4 Google Trouble
The search engine wars
Settlements come and go
How big is a snippet?
Whither Google Books?
Notes
5 Amazon’s Ascent
The rise of Amazon
The DOJ weighs in
Stand-off with Hachette
Market power
An uneasy truce
Notes
6 Struggles for Visibility
Visibility in the bricks-and-mortar world
The morphing of mediated visibility
The triumph of the algorithm
Reaching out to readers
Literature’s Switzerland
Visibility through discounting
Visibility in a digital age
Notes
7 The Self-publishing Explosion
From vanity to indie publishing
Self-publishing in the ebook age
A beautiful book of your own
Amazon enters the self-publishing field
A spectrum of publishing services
The hidden continent
Estimating the indies
Parallel universes, multiple pathways
Notes
8 Crowdfunding Books
The rise of crowdfunding
Crowdfunding as direct-to-consumer publishing
Reader curation
The pull of the mainstream
Notes
9 Bookflix
Scribd’s wager
The rise and fall of Oyster
Kindle Unlimited enters the scene
Subscription in the ecosystem of books
Notes
10 The New Orality
The development of audiobooks
The rise of Audible
Audiobooks become routine
The audiobook supply chain
Producing audiobooks
Performing the page
Books in the audio-visual mix
Notes
11 Storytelling in Social Media
Building YouTube for stories
Sharing stories for free
From stories to studios
From stories to books
Notes
12 Old Media, New Media
Digital disruption in the creative industries
Data power
Nurturing content, colonizing culture
Publishing in the digital age
Taking readers seriously
Books in the digital age
Notes
Conclusion: Worlds in Flux

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