Brand Now How to Stand Out in a Crowded Distracted World 1st Edition by Nick Westergaard ISBN 0814439233 9780814439234

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Product details:

ISBN 10: 0814439233
ISBN 13: 9780814439234
Author: Nick Westergaard
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world. With the rise of digital media, you’d think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren’t effective. And you can’t just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning Reinforce it with the right touchpoints Hone your brand’s unique story Share it through engaging content Cultivate a sense of community Craft a coherent experience Stand out with simplicity and transparency The world may be growing louder, but with Brand Now’s big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Brand Now How to Stand Out in a Crowded Distracted World 1st Table of contents:

Part I: The Brand Now Dynamics

1. Meaning

2. Structure

3. Story

4. Content

5. Community

6. Clarity

7. Experience

Part II: The Brand Now Toolbox

Welcome to the Brand Now Toolbox!

Summary

Humor: The Bonus Dynamic

Brand Now for B2B Brands

Brand Now for Small Business Brands

Brand Now for Personal Brands

Brand Now for Political Brands

Brand Now Naming

Brand Now Crisis Communication

Touchpoint Checklist

Touchpoint Map

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