Business Essentials 11th Global Edition by Ronald J Ebert, Ricky W Griffin ISBN 9781292152240 1292152249

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Product details:

ISBN 10: 1292152249
ISBN 13: 9781292152240
Author: Ronald J Ebert, Ricky W Griffin

For Introduction to Business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.
Also Available with MyBizLab (R) This title is available with MyBizLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab

Business Essentials 11th Global Edition Table of contents:

Chapter 1: The U.S. Business Environment

• Chapter Opening Case: What Goes Up… Can Also Come Down!

• Business and Profit

• The External Environments of Business

• Finding a Better Way: The B Team

• Factors of Production

• Types of Economic Systems

• Entrepreneurship and New Ventures: Open Sesame

• Demand and Supply in a Market Economy

• Private Enterprise and Competition in a Market Economy

• Economic Growth, Aggregate Output, and Standard of Living

• Economic Stability

• Managing in Turbulent Times: What Goes Around

• Managing the U.S. Economy

• Summary of Learning Objectives

• Key Terms

• Building a Business: Continuing Team Exercise

• Exercising Your Ethics

• Cases

• End Notes

Chapter 2: Understanding Business Ethics and Social Responsibility

• Chapter Opening Case: Simply Divine

• The Law and the Real World

• Business and Managerial Ethics

• Assessing Ethical Behavior

• Company Practices and Business Ethics

• Social Responsibility

• Entrepreneurship and New Ventures: The Electronic Equivalent of Paper Shredding

• Contemporary Social Consciousness

• Responsibility Toward the Environment

• Finding a Better Way: Zero Waste

• Responsibility Toward Customers

• Responsibility Toward Employees

• Responsibility Toward Investors

• Approaches to Social Responsibility

• Social Responsibility and the Small Business

• The Government and Social Responsibility

• How Business Influences Government

• Managing Social Responsibility

• Informal Organizational Dimensions

• Evaluating Social Responsibility

• Managing in Turbulent Times: Watch Out Before You Blow That Whistle!

• Summary of Learning Objectives

• Questions & Exercises

• Exercising Your Ethics

• Cases

• End Notes

Chapter 3: Entrepreneurship, New Ventures, and Business Ownership

• Chapter Opening Case: It All Started with a Late Fee

• What Is a Small Business?

• The Importance of Small Business in the U.S. Economy

• Popular Areas of Small Business Enterprise

• Finding a Better Way: The Rise of Services

• Entrepreneurial Characteristics

• Understanding Distinctive Competencies

• Crafting a Business Plan

• Starting the Small Business

• Financing the Small Business

• Trends in Small Business Start-ups

• Reasons for Failure

• Sole Proprietorships

• Partnerships

• Cooperatives

• The Corporate Entity

• Types of Corporations

• Managing a Corporation

• Entrepreneurship and New Ventures: More Than Just a Burger and Fries

• Special Issues in Corporate Ownership

• Summary of Learning Objectives

• Questions & Exercises

• Exercising Your Ethics

• Cases

• End Notes

Chapter 4: Understanding the Global Context of Business

• Chapter Opening Case: Controlled Tension

• The Contemporary Global Economy

• The Major World Marketplaces

• Trade Agreements and Alliances

• International Trade

• Balance of Trade

• Balance of Payments

• Exchange Rates

• Managing in Turbulent Times: The Ups and Downs of Globalization

• Going International

• Levels of International Involvement

• International Organization Structures

• Understanding the Cultural Environment

• Values, Symbols, Beliefs, and Language

• Employee Behavior Across Cultures

• Economic Differences

• Legal and Political Differences

• Summary of Learning Objectives

• Building a Business: Continuing Team Exercise

• Exercising Your Ethics

• Crafting a Business Plan

• End Notes

Chapter 5: Managing the Business

• Chapter Opening Case: Google Keeps Growing

• Basic Management Functions

• Becoming a Manager

• Levels of Management

• Entrepreneurship and New Ventures: Building Your Core

• Areas of Management

• Managerial Roles

• Basic Management Skills

• Setting Business Goals

• Types of Strategy

• Formulating Strategy

• Contingency Planning and Crisis Management

• Crisis Management

• Building and Communicating Culture

• Changing Culture

• Summary of Learning Objectives

• Building a Business: Continuing Team Exercise

• Cases

• End Notes

Chapter 6: Organizing the Business

• Chapter Opening Case: Organizing for Success at South African Airways

• What Is Organizational Structure?

• Determinants of Organizational Structure

• Entrepreneurship and New Ventures: Organizing for Innovation

• Job Specialization

• Departmentalization

• Finding a Better Way: Blending the Old with the New

• Distributing Authority: Centralization and Decentralization

• Managing in Turbulent Times: Organized for Success

• Three Forms of Authority

• Basic Forms of Organizational Structure

• Divisional Structure

• International Structure

• New Forms of Organizational Structure

• Informal Groups

• Organizational Grapevine

• Intrapreneuring

• Summary of Learning Objectives

• Key Terms

• Team Exercise

• Cases

• End Notes

Chapter 7: Operations Management and Quality

• Chapter Opening Case: Satisfaction—but Who to Believe?

• What Does Operations Mean Today?

• Growth in the Services and Goods Sectors

• Creating Value Through Operations

• Differences Between Service and Goods Manufacturing Operations

• Operations Processes

• The Many Faces of Production Operations

• Capacity Planning

• Location Planning

• Layout Planning

• Quality Planning

• Methods Planning

• The Master Operations Schedule

• Staff Schedules and Computer-Based Scheduling

• Project Scheduling

• Materials Management

• Quality Improvement and Total Quality Management

• The Quality-Productivity Connection

• Managing for Quality

• Tools for Total Quality Management

• The Supply Chain Strategy

• Outsourcing and Global Supply Chains

• Finding a Better Way: Too Good to Waste

• Summary of Learning Objectives

• Key Terms

• Building a Business: Continuing Team Exercise

• Exercising Your Ethics

• Cases

• Crafting a Business Plan

• End Notes

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Tags: Ronald J Ebert, Ricky W Griffin, Business Essentials