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Company Success among German Internet Start ups Social Media Investors and Entrepreneurs Personalities 1st Edition by Dominik P Matyka ISBN 3954250667 9783954250660

Name: Company Success among German Internet Start ups Social Media Investors and Entrepreneurs Personalities 1st Edition by Dominik P Matyka ISBN 3954250667 9783954250660
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Company Success among German Internet Start ups Social Media Investors and Entrepreneurs Personalities Social Media Investors and Entrepreneurs Personalities 1st Edition Dominik P Matyka Digital Instant Download

Author(s): Dominik P Matyka

Edition: 1

File Details: PDF, 3.01 MB

Year: 2012

Language: english

SKU: EB-51271112 Category: Uncategorized Tag: Dominik P Matyka

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Company Success among German Internet Start ups Social Media Investors and Entrepreneurs Personalities 1st Edition by Dominik P Matyka – Ebook PDF Instant Download/Delivery: 3954250667 ,9783954250660
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ISBN 10: 3954250667
ISBN 13: 9783954250660
Author: Dominik P Matyka

There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and studying business plans. However, even after doing this, the chance of making a correct prediction is still lower than throwing a coin. Research has never been able to explain much of this complexity, but there are at least three factors that have repeatedly turned up when determining success and failure in the last few years. The first of these factors is a result of our tremendous technological development in the past few decades, but particularly in the most recent. In nearly all young enterprises, the utilization of social media and social networks has become a vital factor for survival and success. Many research results over the last few years have yielded the conclusion that social media are by far the most important platform for marketing products and services. To put this more scientifically, the diffusion of innovation is increasingly interlinked with social media. In addition, the recognition and creation of opportunities also increasingly requires social media platforms. However, this does not mean one should operate only online, investing all of his time and energy to communicating in social networks. The second factor concerns something that is quite obvious: money. Since the vast majority of start-ups do not have their own money or the ability to easily get a loan, obtaining financial resources is often a major problem. There are different ways to raise some money: One can ask fri

Company Success among German Internet Start ups Social Media Investors and Entrepreneurs Personalities 1st Edition Table of contents:

Part I: Theoretical Framework and Research Design

Start-ups and the Digital Economy in Germany
- Defining Internet Start-ups
- Characteristics of the German Start-up Ecosystem
- Success Metrics in Entrepreneurial Ventures
Research Objectives and Methodology
- Research Questions
- Methodological Approach
- Data Collection and Sample Description

Part II: Social Media and Start-up Success

The Role of Social Media in Modern Start-ups
- Social Media as a Marketing Tool
- Engagement, Reach, and Brand Development
- Case Studies of German Start-ups Leveraging Social Media
Social Networks and Innovation Diffusion
- Theoretical Background: Network Effects
- Social Media’s Influence on Opportunity Recognition
- Empirical Findings

Part III: Investor Relationships and Capital Acquisition

The Importance of Capital for Start-up Growth
- Financial Challenges in Early-Stage Start-ups
- Sources of Funding: Angel Investors, VCs, Crowdfunding
Venture Capital and Investor Networks
- Selecting the Right Investor
- Investor Involvement in Strategy and Operations
- The Impact of Strong Financial Networks

Part IV: The Entrepreneurial Personality

Founders in the Digital Age
- Key Traits of Successful Entrepreneurs
- Changes in Leadership Styles Due to Digitalization
- Psychological and Behavioral Patterns in Founders
Team Composition and Start-up Dynamics
- Complementary Skills in Start-up Teams
- Leadership vs. Management in Start-ups
- Evaluating Start-up Potential Based on Founding Teams

Part V: Synthesis and Implications

Integrating Social, Financial, and Personal Factors
- Interrelations Among the Three Domains
- Toward a Holistic Model of Start-up Success
Recommendations for Entrepreneurs and Investors
- Practical Guidelines
- Policy Implications
- Areas for Future Research