Corporate Communication A Guide to Theory and Practice 6th Edition by Joep P Cornelissen ISBN 9781526491985 1526491982

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Product details:

ISBN 10: 1526491982
ISBN 13: 9781526491985
Author: Joep P Cornelissen

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to This Edition:
A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

Corporate Communication A Guide to Theory and Practice 6th Edition Table of contents:

1 Introduction to Corporate Communication
1 Defining Corporate Communication
2 Corporate Communication in Contemporary Organizations
3 Corporate Communication in a Changing Media Environment
2 Conceptual Foundations
4 Stakeholder Management and Communication
5 Corporate Identity, Branding and Corporate Reputation
3 Corporate Communication in Practice
6 Communication Strategy and Strategic Planning
7 Research and Measurement
4 Specialist Areas in Corporate Communication
8 Media Relations
9 Employee Communication
10 Issues Management
11 Crisis Communication
5 New Developments in Corporate Communication
12 Leadership and Change Communication
13 Corporate Social Responsibility (CSR) and Community Relations

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Tags: Joep P Cornelissen, Corporate Communication, Theory, Practice