Data Visualization for Business Decisions A Laboratory Notebook 3rd Edition by Andres Fortino 9781683925941 1683925947

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Product details:

ISBN 10: 1683925947
ISBN 13: 9781683925941 
Author: Andres Fortino

This workbook is intended for business analysts who wish to improve their skills in creating data visuals, presentations, and report illustrations used to support business decisions. It is a qualitative lab to develop the power of visualization and discrimination. It does not require the reader to modify charts, but to analyze and describe what would improve charts. In a set of controlled exercises, the reader is taken through the eighteen elements of six dimensions of analyzing and improving charts, visuals and reports used to communicate business concepts. Includes companion files with videos, sample files, and slides used in examples from the book.

Data Visualization for Business Decisions A Laboratory Notebook 3rd Table of contents:

Chapter 1: The Labs

• The Lab Exercises

Chapter 2: The Case Study

• The Case Study

Chapter 3: The Analysis Tool

• An Analysis Tool for Visuals

Chapter 4: Story

• Visual Story Telling
• Exercise 1: Creating Visual Stories
• Exercise 2: Use as a Prop
• Exercise 3: Emulating Storytellers

Chapter 5: Signs

• Signs and Sign Making
• Exercise 4: Using Signs
• Exercise 5: Communications Systems
• Exercise 6: Functional Design

Chapter 6: Purpose

• Design with Purpose
• Exercise 7: Information Needs
• Exercise 8: Audience Characteristics
• Exercise 9: Framed Analytical Questions

Chapter 7: Perception

• Perception
• Exercise 10: The Eye-Brain Connection
• Exercise 11: Gestalt Principles of Perception
• Exercise 12: Quality Matters

Chapter 8: Method

• Method
• Exercise 13: Using Color
• Exercise 14: Chart Junk
• Exercise 15: Titling Charts

Chapter 9: Charts

• Charts
• Exercise 16: Using the Right Chart
• Exercise 17: Chart Selection
• Exercise 18: Tables

Chapter 10: Case Study Document

Chapter 11: Case Study Solution – An Expert Opinion

• The Six Dimensions

Appendix: Analysis of Additional Case Slides

• Analysis of Additional Case Study Slides
• Slide 3 – The Big Dip
• Slide 4 – The Benefit to Millions
• Slide 6 – The Real Reason for the Fall in Poverty Levels
• Slide 9 – The Rest of the World

References

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Andres Fortino,Data Visualization,Business Decisions