Sale!

Doing business in Europe 3rd Edition by Johan Lindeque, Gabriele Suder ISBN 9781526420732 1526420732

Name: Doing business in Europe 3rd Edition by Johan Lindeque, Gabriele Suder ISBN 9781526420732 1526420732
SKU: EB-33608124
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Doing business in Europe 3rd Edition Johan Lindeque Digital Instant Download

Author(s): Johan Lindeque; Gabriele Suder

ISBN(s): 9781526420732, 9781526420749, 1526420732, 1526420740

Edition: 3

File Details: PDF, 5.48 MB

Year: 2018

Language: English

SKU: EB-33608124 Category: Business & Economics Tags: Gabriele Suder, Johan Lindeque

Description

Doing business in Europe 3rd Edition by Johan Lindeque, Gabriele Suder – Ebook PDF Instant Download/Delivery: 9781526420732, 1526420732
Full download Doing business in Europe 3rd Edition after payment

Product details:

ISBN 10: 1526420732
ISBN 13: 9781526420732
Author: Johan Lindeque, Gabriele Suder

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses. Also new to this edition: Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev’s acquisition of British SABMiller, and the expansion of Alibaba Group in Europe. Enhanced material on business in EFTA and CEFTA areas. Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe. Coverage of the challenges and opportunities stemming from migration and the refugee crisis. A specific focus on the gig and shared economy. An investigation into how sustainability and climate change agreements impact on business. The book is supported by online resources for lecturers and students, including an instructor’s manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts. Suitable reading for students on European business modules at both undergraduate and postgraduate level.

Doing business in Europe 3rd Edition Table of contents:

1 Introduction The New European Business Environment

Part I Exploring The European Business Arena

2 Landmarks of European Integration How History and Politics Shape the Business Environment

3 Enlargement and the Theories of Integration

4 Institutional Players How the Rules and Agendas of the European Business Environment Are Set

Part II Business Europeanization

5 The Europeanization of the Business Environment

6 The Europeanization of Business Management

Part III Business Activity Functions in the European Environment

7 European Economics, Finance and Funding

8 Marketing in Europe

9 European Non-Market Strategy Lobbying the Playing Field

10 Competing Internationally

part IV Corporate Cases

The Expansion Of the Alibaba Group Into The European Single Market

Airbnb Disruption in an Increasingly Competitive European Marketplace

A Match Made in (Eco)Heaven How Tesla Became Norway’s #1 Selling Vehicle

The Irish Corporate Tax Bubble Close to Bursting Apple and Pfizer

Ryanair European Free Flight Plans?

Managing Emerging Market Acquisitions in Europe Integrating the Acquisition of the German Preh GmbH by the Chinese Joyson Group

CSR in Europe How to Keep the Family-Owned Enterprise Humming for a Thriving Economy

Internationalization of Lukoil A Russian Push and Pull Strategy in Europe

People also search for Doing business in Europe 3rd Edition:

indian companies doing business in europe

cost of doing business in europe

challenges of doing business in europe

european business law doing business in europe

doing business in europe pdf

Tags: Johan Lindeque, Gabriele Suder, Doing business, Europe