Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System 1st Edition by Jochen Adler 3954895188 978395489018

Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System 1st Edition by Jochen Adler – Ebook PDF Instant Download/Delivery:3954895188, 978395489018
Full download Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System 1st Edition  after payment

Product details:

ISBN 10: 3954895188 
ISBN 13: 978395489018
Author: Jochen Adler 

Social media and social networks seem to be conquering human relationships. Corporations are increasingly expecting business benefits from such platforms for employee-to-employee networking and internal collaboration. But firstly, social software platforms have to be introduced into an organization successfully, which often requires strategic and cultural changes before the new technology effectively supports everyday work tasks and corporate procedures. Companies will thus be looking for ways to promote usage of the new platforms and influence employee behavior accordingly.

After a review of selected relevant scientific theory and practical examples for social software analysis, this publication analyzes employee contributions to a corporate microblogging platform in order to find a metric for organizationally desired behaviors. The nature of microblogging – short text messages that propagate across a network by means of very basic mechanisms, like subscription, repeats or responses – seems very well suited for such an analysis. Two metrics, describing an employees’ influence across the network and the utility of their contributions as recognized by peers, were combined in a single numerical score. Such scoring could be used as a factor within an employee incentive system intended to reward extraordinarily active or useful contributors.

Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System 1st Table of contents:

1 Introduction
1.1 Research Thesis
1.2 Document Structure

2 Social Software and Enterprise
2.1 The Web
2.2 Social Software
2.3 Enterprise
2.4 Microblogs and Microblogging
2.5 Corporate Uses for Microblogging
2.6 Adoption and Change

3 Change Management and Incentives
3.1 Globalization
3.2 Organizational Change Management (John P. Kotter)
3.3 Management By Objectives (Peter F. Drucker)
3.4 Balanced Scorecard (Kaplan and Norton)
3.5 Technology Acceptance Models
3.6 Strategic Alignment and Incentive Systems

4 Conventional Media and Media Reception
4.1 Print Media
4.2 Broadcast Media
4.3 The Internet and Website Analytics
4.4 Consumer Feedback and Customer Reviews
4.5 User-Generated Content, Citizen Journalism and Prosumers
4.6 Impact

5 Social Software Analysis and Information Diffusion
5.1 Klout
5.2 Socialmention
5.3 Facebook Insights
5.4 Practical Relevance of Klout and Facebook Insights
5.5 Information Diffusion

6 The Data Set
6.1 Notices
6.2 Subscription and the Timeline
6.3 Favorites
6.4 Repeats
6.5 Replies
6.6 Hashtags
6.7 Group Memberships
6.8 Examples
6.9 Interpretations

7 Analysis, Measurements and Scoring
7.1 Definition of ‘Desired Behaviors’
7.2 Hashtags
7.3 Data Fields
7.4 Scoring Components
7.5 Sample Group Selection
7.6 Influence Metric (INF)
7.7 Utiliy Metric (UTI)
7.8 Composite Incentive Score (CIS)
7.9 Examples
7.10 Scoring Results
7.11 Examination of Correlations

8 Summary
8.1 Research Methods
8.2 Summarization of Findings
8.3 Critique
8.4 Topics for Further Research

9 Bibliography and References

10 Appendix
10.1 SQL Queries

People also search for Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System 1st :

in research examining the contribution of genes and neurons
    
what is your contribution in your research
    
examining calvinism
    
what is a contribution analysis

Tags:

Jochen Adler,Examining Contributions,Corporate Microblog