Food and Experiential Marketing Pleasure Wellbeing and Consumption 1st Edition by Wided Batat ISBN 081539635X 9780815396352

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Product details:

ISBN 10: 081539635X
ISBN 13: 9780815396352
Author: Wided Batat

Food and Experiential Marketing Pleasure Wellbeing and Consumption 1st Edition Table of contents:

1. Introduction to the experiential pleasure of food: How does pleasure advance consumer wellbeing a

Food pleasure in consumer research

An experiential perspective on food pleasure

Key determinants of the experiential pleasure of food

Conclusions

References

2. From food services to food experiences: Eating, wellbeing, and marketing

The development of consumption experiences

Old and new challenges for food experiences

Food experience and its contribution to wellbeing and food marketing

Conclusions

Appendix: examples of experience-related promotional communications for food, drink, and restaurants

References

3. Food consumer trends: food experience, pleasure, and policy in the United States: Emerging trends

An overview of food consumption in the United States

Approaches and assumptions in understanding food pleasure and wellbeing

Trends in American food pleasure and wellbeing

Conclusions

References

4. TV cuisine therapy through narrative cooking programs: How does culinary journalism contribute to

The manifold facets of culinary TV programs

Julie Andrieu’s approach: Introspection into a culinary journalist’s journey

Conclusions

References

5. Cultural pleasures of eating and healing: Contributions to food wellbeing

The pleasures of eating: big tables and little eats

The pleasures of wellbeing: from longevity to living

Conclusion

References

6.The coffee-drinking experience: Contributions to pleasure, wellbeing, and consumer engagement

The rise of the coffee-drinking experience

From coffee bean to third place

The symbolic consumption of coffee and pleasure

Fantasies, feelings, fun, and coffee

Digital transformations of pleasurable food experiences

American perceptions of wellbeing

Experiential and social marketing in the food sector

Contribution to consumer wellbeing and food literature

Conclusions

References

7. The method of creative ethnography: Exploring food consumption and pleasurable experiences

Act 1: the rise of ethnography

Act 2: ethnography enters corporate food culture

Act 3: igniting the creative imagination for food research

Discussion and conclusions

References

8. Cooking, food experiential learning, and connectedness: Food wellbeing construction from Lebanese

A transformative consumer approach of food experiences

Food literacy and cooking skills

Food experiential learning

Exploring food experiential learning within the Lebanese food culture

Food wellbeing through experiential learning within the Lebanese food culture

Food socialization influencing cooking experiences and ordering behaviors

Food socialization: the good old days

Feeding a fast-paced lifestyle

Food is a love letter

Food cooking experience and its contribution to wellbeing and food marketing

Conclusions

Acknowledgments

Note

References

9. Exploring bicultural (Japanese and American) food experiences: Food aesthetic, pleasure, and well

Food practices, taste regimes, and aesthetics

Investigation approach: the food experiences of a bicultural family

The art of doing food with pleasure

Aesthetics

Appreciation

Engagement

The bicultural food experience and its contributions

Finding pleasure with food: promoting wellbeing in the marketplace

Conclusions

References

10. Food storytelling, pleasure, and wellbeing: Narratives from food cultural experiences

Introduction

What is storytelling, and why is it important to tell stories?

The art of telling food stories and consumer wellbeing

Food storytelling and its contribution to food wellbeing and food marketing

Conclusion

Note

Appendix: Methodological additions to food storytelling within the marketing literature

References

11. Fusing East with West: How Asian epicurean experience evolves and embraces wellbeing

Cultural psychology as a foundation to interpret food culture

Contrasting Chinese and American food cultures

Balancing epicurean aesthetics from West to East

Complexity in comparing cultural cuisines

The role of memory and nostalgia for epicurean experiences

How food categorization affects epicurean experiences across cultures

On the wellbeing of epicurean experiences

Exploring cultural comparisons and their contribution to food marketing and wellbeing

References

12. The food gastronomy experience: A French perspective on food wellbeing

Food gastronomy: development of French culinary art

Culinary discourse in France

Institutionalization of a gastronomic field

Food and wellbeing in France – a unique perspective

The social dimension of eating in France

The cultural dimension of eating in France

How food gastronomy contributes to food marketing and consumer wellbeing

Conclusions

References

13. Food shopping experience on the periphery of the supermarket: A social media-afforded quest for

Background

Research context

Method and data collection

Findings

Conclusions and the future

References

14. Hungry eyes: How food porn affects wellbeing

Say cheese, cheese!

Eat, drink, and be wary

Mirror theory

The iMirror phenomenon

Food for thought

Haven’t you had enough yet?

References

Index

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