History of Public Relations 1st Edition by Anastasios Theofilou ISBN 1000335976 9781000335972

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Product details:

ISBN 10: 1000335976

ISBN 13: 9781000335972

Author: Anastasios Theofilou

History of Public Relations 1st Edition: 

The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.

This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency.

This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

 

History of Public Relations 1st Edition Table of contents:

1. Re-examining the Existence of the “Velvet Ghetto” and the “Glass Ceiling”: Examining the Status of American Women in Public Relations a Generation Later

• Introduction
• Literature Review
• Work–Life Balance
• Salary Differences
• Women in Public Relations Leadership
• Other Factors
• Methodology
• Results
• Discussion
• Limitations
• Conclusion
• References

2. Women in Public Relations: A Thematic Analysis of ECM Data (2009–2019)

• Introduction
• Women in Public Relations
• Method
• Findings
  • Theme 1: The Glass Ceiling and the Pay Gap
  • Theme 2: Work Environment
• Conclusion
• Notes
• References

3. ‘Signum Authenticum’ of Women: Herstories in Turkey’s Public Relations During the Early Years

• Introduction
• Women in the Institutionalization Years of Public Relations
• Meeting the Field: Routes to Occupation
• From Male Mentors to Women and from Women to Women
• Educational Backgrounds and Contributions to Education
• Foreign Language Skills
• Networks and Experiences
• Conclusion
• References

4. Professional Standards of PR in Three Decades Through the Lenses of Turkish Women Presidents of IPRA

• Introduction
• Professional Standards Within the Evolution of PR
• Role and Function of PR in Organizational Strategic Planning
• Research and Measurement
• Access to Top Management
• Adaptation of Professional Ethics Codes
• Sufficiency in Professional Training and Preparedness
• Formal Education and Necessary Skills
• Social Responsibilities
• Gender and Racial Equity
• Situational Constraints
• Licensing and Organizational Support
• Participation in Organizational Decision-Making Teams
• Conclusion
• References

5. Betty Stewart, Orientalism, and Oriental Cavalcade: Entertainment Public Relations in Late 1950s Australia

• Introduction
• Betty Stewart Enterprises
• Oriental Cavalcade Promotion
• Promoting ‘Asia’ in Australia
• Conclusion
• Acknowledgements
• Notes
• References

6. The Militant Documentary Films of Helena Lumbreras as Dissent and Protest Public Relations

• Introduction
• Delimitation of an Era
• In Search of a Term
• Colectivo de Cine de Clase
• O Todos O Ninguno
• A La Vuelta del Grito
• Conclusions
• Notes
• References

7. A ‘Herstory’ of Malaysian Public Relations: Paddy Schubert, Malaysia’s Women PR Pioneer

• Introduction
• The Early Years: Pearl Margaret Mary Fort of Lancashire
• Paddy Schubert: En Route to Malaysian Public Relations
• Paddy Schubert: Reaching the Helm of Success in Malaysian Public Relations
• Paddy Schubert: Championing Women at Work
• Conclusion
• References

8. The Loi Krathong Festival and Nang Noppamas: Applying Current ‘PR’ Theory to Identify the First Thai Female PR Practitioner

• Introduction
• Defining PR: From Global to Local Thai PR Professionals
• Retracing Public Relations in Society
• Thailand and Nang Noppamas
• Nang Noppamas: Fact or Fiction?
• Nang Noppamas: Reborn Through Promotions and Contests
• Nang Noppamas: Symbol of Aristocratic and Contemporary Femininity
• Immortal Nang Noppamas in the Digital Age
• Nang Noppamas: Is She the First Thai Female PR Practitioner?
• Conclusion
• References

9. Inez Kaiser: The Perseverance of a Public Relations Pioneer

• Introduction
• Literature
• Inez Kaiser: Background
• Conclusion

 

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Anastasios Theofilou,History,Public,Relations