Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations 1st Edition by Manuel Alonso Dos Santos 9781522576341 1522576347

Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations 1st Edition Manuel Alonso Dos Santos – Ebook Instant Download/Delivery ISBN(s): 9781522576174, 9781522576181, 1522576177, 1522576185, 9781522576341, 1522576347

Product details:

• ISBN 10: 1522576347
• ISBN 13: 9781522576341
• Author: Manuel Alonso Dos Santos

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Table contents:

Chapter 1: Decision Factors in the Strategy of Sports Sponsorship in Spain

Chapter 2: Golden Medals

Chapter 3: Self-Presentation, Interaction, and Marketing of Chinese Athletes on Social Media

Chapter 4: City Marketing Using Sport Events

Chapter 5: An Update on the Marketing of the F1 Singapore Grand Prix Post 2014

Chapter 6: Boosting Football Club Brands Through Museums

Chapter 7: Getting Supporter Engagement in Sports

Chapter 8: Relationship Between Satisfaction and Social Perception of the Negative Impacts of Sporting Events

Chapter 9: Sport Atmospherics’ Influence on the Event Experience

Chapter 10: The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions

Chapter 11: The Marketing Implications of Up-and-Coming Sports and of Official International Sports Rating Systems

People also search:

what is integrated marketing communication

what is integrated marketing communication with example

integrated marketing communications strategy example

integrated marketing and communications strategies

what is integrated marketing communication (imc)