International Business A Managerial Perspective 1st editon by Ricky Griffin, Mike Pustay, Michael Pustay – Ebook PDF Instant Download/Delivery: 1292313730, 978-1292313733
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ISBN 10: 1292313730
ISBN 13: 978-1292313733
Author: Ricky Griffin, Mike Pustay, Michael Pustay
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
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Ricky Griffin,Mike Pustay,Michael Pustay,International Business,Managerial Perspective