International Business The Challenges of Globalization Global Edition 10th Edition by John Wild,Kenneth With ISBN 1292450312 ‎ 978-1292450315

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ISBN 10: 1292450312
ISBN 13: ‎ 978-1292450315
Author: John Wild,Kenneth With

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

International Business: The Challenges of Globalization, Global Edition, 10th  Table of contents:

Part 1: The Global Marketplace

1. Introduction to International Business

   • The Globalization of Business
   • The Nature of International Business
   • The International Business Environment
   • International Business vs. Domestic Business

2. The Political, Legal, and Technological Environment of International Business

   • Political Systems and Governments
   • Legal Systems and International Law
   • Technological Advancements and Innovation
   • The Role of International Organizations

Part 2: Global Market and Trade
3. International Trade and Investment

• Theories of International Trade
• Global Trade and Investment Patterns
• Trade Barriers and Trade Liberalization
• Foreign Direct Investment (FDI) and the Multinational Corporation

4. Regional Economic Integration
   • Economic Blocs and Regional Agreements
   • The European Union, NAFTA, and Other Trade Agreements
   • The Benefits and Challenges of Regional Integration

Part 3: The Global Firm in Action
5. Culture and International Business

• Cultural Differences and Their Impact on Business
• Managing Cross-Cultural Teams
• Cultural Dimensions and Global Business Strategy

6. Global Market Entry Strategies

   • Exporting and Licensing
   • Franchising and Joint Ventures
   • Foreign Direct Investment (FDI) and Acquisitions
   • Strategic Alliances and Global Partnerships

7. Marketing in the Global Environment

   • Global Marketing Strategies
   • International Product and Brand Decisions
   • International Pricing, Promotion, and Distribution

Part 4: Business Functions in a Global Context
8. International Financial Management

• Exchange Rates and Currency Markets
• Financial Risks in International Business
• Financing International Operations

9. International Human Resource Management

   • Staffing and Managing International Operations
   • Cross-Cultural Management and Leadership
   • Global HRM and Expatriates

10. Global Supply Chain and Operations Management

• Sourcing and Supply Chain Strategies
• Managing Operations in Different Markets
• Global Logistics and Distribution Channels

Part 5: Strategic Issues in International Business
11. Global Strategy and Competitive Advantage

• International Strategy and Global Competitive Advantage
• Global Strategic Alliances
• Managing Risk and Uncertainty in International Markets

12. Ethics, Corporate Social Responsibility, and Sustainability

• Ethical Issues in International Business
• Corporate Social Responsibility (CSR) and Sustainability
• The Role of Business in Global Development

Part 6: The Future of International Business
13. The Future of International Business

• Emerging Markets and the Global Economy
• The Impact of Technology on Global Business
• Trends Shaping the Future of International Business

Appendices

• A: Glossary of Key Terms
• B: Index
• C: About the Authors
• D: Index of Country Names

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