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International Marketing Theory and Practice from Developing Countries 1st Edition by Goodluck Charles, Wineaster Anderson ISBN 9781443819275 1443819271

Name: International Marketing Theory and Practice from Developing Countries 1st Edition by Goodluck Charles, Wineaster Anderson ISBN 9781443819275 1443819271
SKU: EB-51605292
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International Marketing Theory and Practice from Developing Countries 1st Edition Goodluck Charles Digital Instant Download

Author(s): Goodluck Charles; Wineaster Anderson

ISBN(s): 9781443819275, 1443819271

Edition: 1

File Details: PDF, 995 KB

Year: 2016

Language: English

SKU: EB-51605292 Category: Uncategorized Tags: Goodluck Charles, Wineaster Anderson

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International Marketing Theory and Practice from Developing Countries 1st Edition by Goodluck Charles, Wineaster Anderson – Ebook PDF Instant Download/Delivery: 9781443819275 ,1443819271
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Product details:

ISBN 10: 1443819271
ISBN 13: 9781443819275
Author: Goodluck Charles, Wineaster Anderson

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.

International Marketing Theory and Practice from Developing Countries 1st Edition Table of contents:

Preface
Introduction: Global Marketing in the Context of Developing Economies

Part I: Theoretical Frameworks

Foundations of International Marketing Theory
Market Imperfections and Emerging Market Dynamics
Institutional and Cultural Influences on Market Behavior
Comparative Perspectives: Developed vs. Developing Market Models

Part II: Market Entry Strategies

Exporting and Importing Challenges
Foreign Direct Investment and Joint Ventures
Licensing, Franchising, and Strategic Alliances
E-commerce and Digital Market Entry

Part III: Marketing Mix Adaptation

Product Development & Innovation in Emerging Markets
Pricing Strategies: Cost, Value, and Purchasing Power
Distribution Channels and Physical Infrastructure
Integrated Marketing Communications Across Borders

Part IV: Sectoral and Regional Applications

Agricultural and Agro-Processing Marketing
Manufacturing & Industrial Marketing
Services Marketing in Developing Economies (Tourism, Financial Services, etc.)
Technology Marketing & Digital Adoption

Part V: Challenges and Best Practices

Managing Currency Fluctuations and Risk Mitigation
Ethical, Legal, and Regulatory Considerations
Sustainability, CSR, and Inclusive Marketing
Building Local Capacity and Supply Chain Resilience

Conclusion: Towards a Contextualized International Marketing Paradigm
Appendices
Glossary of Key Terms
References
Index

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Tags: Goodluck Charles, Wineaster Anderson, International Marketing, Developing Countries