ISE Business Driven Technology 10th Edition by Paige Baltzan ISBN 9781266083259 1266083251
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ISBN 10: 1266083251
ISBN 13: 9781266083259
Author: Paige Baltzan
ISE Business Driven Technology 10th Edition Table of contents:
Chapter 1: Business Driven Technology
Unit 1 Achieving Business Success
Introduction
Competing in the Information Age
Data
Information
Business Intelligence
Knowledge
Systems Thinking and Management Information Systems
The Mis Solution
Systems Thinking
Running Case Study Questions
Chapter One Case: Do You Trust Your Data?
Learning Outcome Review
Review Questions
Making Business Decisions
Key Term
Chapter 2: Identifying Competitive Advantages
Introduction
Identifying Competitive Advantages
SWOT Analysis: Understanding Business Strategies
The Five Forces Model—Evaluating Industry Attractiveness
Buyer Power
Supplier Power
Threat of Substitute Products or Services
Threat of New Entrants
Rivalry Among Existing Competitors
Analyzing the Airline Industry
The Three Generic Strategies—Choosing a Business Focus
Value Chain Analysis—Executing Business Strategies
Running Case Study Questions
Chapter 2 Case
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Introduction
Business Process Analysis
Supply Chain Management
Customer Relationship Management
Enterprise Resource Planning
Running Case Study Questions
Chapter 3 Case
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 4: Measuring the Success of Strategic Initiatives
Introduction
MIS Roles and Responsiblities
Metrics: Measuring Success
Efficiency and Effectiveness Metrics
The Interrelationship of Efficiency and Effectiveness Mis Metrics
Metrics for Strategic Initiatives
Running Case Study Question
Chapter 4 Case
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 5: Organizational Structures That Support Strategic Initiatives
Introduction
Information Ethics
Legal vs. Ethical
Information Does Not Have Ethics; People Do
Information Security
Hackers: A Dangerous Threat to Business
Viruses: A Dangerous Threat to Business
Running Case Study Question
Chapter 5 Case: Data Analysis Gone Wrong
Learning Outcome Review
Review Questions
Making Business Decisions
Unit Summary
Key Terms
Unit Closing Case One
Unit Closing Case Two
Chapter 6: Valuing and Storing Organizational Information – Databases
Unit 2 Exploring Business Intelligence
Introduction
Introduction
The Business Benefits of High-Quality Data
Data Type: Transactional and Analytical
Data Timeliness
Data Quality
Data GOVERNANCE
Storing Data Using a Relational Database Mangaement System
Storing Data Elements in Entities and Attributes
Creating Relationships Through Keys
Coca-Cola Relational Database Example
Using a Relational Database for Business Advantages
Increased Flexibility
Increased Scalability and Performance
Reduced Data Redundancy
Increased Data Integrity (Quality)
Increased Data Security
Running Case Study Question
Chapter 6 Case: Determining Data Quality Issues
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 7: Accessing Organizational Information – Data Warehouses
Introduction
Business Intelligence
The Problem: Data Rich, Information Poor
The Solution: Data Aggregation
Data Warehousing: Supporting Decisions with Business Intelligence
Integrations: The Primary Goal of the Data Warehouse
Data Analysis
Data Lake
Data Cleansing (or Scrubbing)
Running Case Study Questions
Chapter 7 Case: Data Cleansing: Can You Do It?
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 8: Understanding Data’s Impact on Business
Introduction
Storytelling with Data Visualizations
Distributed Hyperledgers: Blockchain
How Blockchains Work
Blockchain Advantages
Non-fungible Tokens (NFTs)
Opening Case Study Questions
Chapter 8 Case: Data Warehouse or Data Lake?
Learning Outcome Review
Review Questions
Making Business Decisions
Unit Summary
Key Terms
Unit Closing Case One
Unit Closing Case Two
Chapter 9: Enabling the Organization–Decision Making
Unit 3 Streamlining Business Operations
Introduction
Introduction
Making Organizational Business Decisions
The Decision-Making Process
Using MIS to Make Business Decisions
Operational Support Systems
Managerial Support Systems
Strategic Support Systems
Using AI to Make Business Decisions
Machine learning
Neural Networks
Virtual Reality
Opening Case Study Questions
Chapter 9 Case: Alexa: Can You Hear Me?
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 10: Extending the Organization—Supply Chain Management
Introduction
Information Technology’s Role in the Supply Chain
Technologies Reinventing the Supply Chain
3D Printing Supports Procurement
RFID Supports Logistics
Drones Support Logistics
Robotics Supports Materials Management
Blockchain revamping the supply chain
Opening Case Study Questions
Chapter 10 Case: Blockchain Is Disrupting the Supply Chain
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
Introduction
Customer Relationship Management
The Power of the Customer
Operational and Analytical CRM
Marketing and Operational CRM
Sales and Operational CRM
Customer Service and Operational CRM
Analytical CRM
Opening Case Study Questions
Chapter 11 Case: Robots Took My Job
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning
Introduction
Enterprise Resource Planning (ERP)
The Evolution of ERP
Integration Tools
Core and Extended ERP Components
Core ERP Components
Extended ERP Components
Measuring ERP Success
Organizational Integration with ERP
On-Premise ERP
Cloud ERP
Hybrid ERP
Opening Case Study Questions
Chapter 12 Case: Five Famous ERP Failures
Learning Outcome Review
Review Questions
Making Business Decisions
Unit Summary
Key Terms
Unit Closing Case One
Unit Closing Case Two
Chapter 13: Creating Innovative Organizations
Unit 4 Building Innovation
Introduction
Introduction
Disruptive Technologies and Web 1.0
Disruptive Versus Sustaining Technology
The Internet and World Wide Web—The Ultimate Business Disruptors
Advantages of Ebusiness
Web 1.0: The Catalyst for Ebusiness
Expanding Global Reach
Opening New Markets
Reducing Costs
Improving Effectiveness
Analyzing Website Data
Opening Case Study Questions
Chapter 13 Case: Liberating Drivers and Riders: Uber
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 14: Ebusiness
Introduction
Ebusiness Models
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
Ebusiness Forms and Revenue-Generating Strategies
Search Engines
Ebusiness Fraud
Ebusiness Tools for Connecting and Communicating
Instant Messaging
Podcasting
Video Chat
Content Management Systems
Opening Case Study Questions
Chapter 14 Case: Are You Ready for Your Next Gig?
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 15: Creating Collaborative Partnerships
Introduction
Web 2.0: Advantages of Business 2.0
Content Sharing Through Open Sourcing
User-Contributed Content
Collaboration Inside The Organization
Collaboration Outside The Organization
Business 2.0: All About Social
Social Tagging
Social Collaboration
Blogs
Wikis
Social Trust
Web 3.0: Defining the Next Generation of Online Business Opportunities
Deep Web
Dark Web
Semantic Web
Opening Case Study Questions
Chapter 15 Case: Coronavirus Collaboration
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Unit Closing Case One
Unit Closing Case Two
Chapter 16: Integrating Wireless Technology in Business
Unit 5 Transforming Organizations
Introduction
Introduction
Understanding the Connected World
Measuring Wireless Network Performance
Wireless Networks Benefits
Wireless Network Categories
Personal Area Networks
Wireless LANs
Wireless MANs
Wireless WAN—Cellular Communication System
5G Networks: Disruption in Cellular Networks
5G and Wi-Fi 6
Wireless WAN—Satellite Communication System
Protecting Wireless Networks
Mobile Enterprise Management
Mobile Device Management
Mobile Application Management
Mobile Information Management
Business Applications of Wireless Networks
Radio-Frequency Identification (RFID)
Global Positioning System (GPS)
Geographic Information Systems (GIS)
Opening Case Study Questions
Chapter 16 Case: The Connected Car Revolution
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 17: Developing Software to Streamline Operations
Introduction
The Systems Development Life Cycle (SDLC)
Phase 1: Planning
Phase 2: Analysis
Phase 3: Design
Phase 4: Development
Phase 5: Testing
Phase 6: Implementation
Phase 7: Maintenance
Software Development Methodologies
Agile Software Development Methodologies
Opening Case Study Questions
Chapter 17 Case: Fitness-as-a-Service
Learning Outcome Review
Review Questions
Making Business Decisions
Key Terms
Chapter 18: Managing Organizational Projects
Introduction
Using Project Management to Deliver Successful Projects
Unclear or Missing Business Requirements
Skipped Phases
Changing Technology
The Cost of Finding Errors in the SDLC
Balance of The Triple Constraints
Primary Project Planning Diagrams
Work Breakdown Structure
Outsourcing Projects
Opening Case Study Questions
Chapter 18 Case: Gamer Delight
Learning Outcome Review
Review Questions
Making Business Decisions
Unit Summary
Key Terms
Unit Closing Case One
Unit Closing Case Two
Plug-In B1: Business Basics
Business Basics
Introduction
Types of Business
Sole Proprietorship
Partnership
Corporation
Internal Operations of a Corporation
Accounting
Financial Statements
Finance
Financial Analysis
Human Resources
Management Techniques
Sales
The Sales Process
Market Share
Marketing
Marketing Mix
Customer Segmentation
The Product Life Cycle
Operations/Production
Transforming Corporations
Management Information Systems
Key Terms
Making Business Decisions
Plug-In B2: Business Process
Business Process
Business Process Modeling
Using MIS to Improve Business Processes
Operational Business Processes—Automation
Managerial Business Processes—Streamlining
Strategic Business Processes—Reengineering
Systems Thinking and BPR
Key Terms
Making Business Decisions
Plug-In B3: Hardware and Software Basics
Hardware and Software Basics
Introduction
Hardware Basics
Central Processing Unit
Primary Storage
Secondary Storage
Input Devices
OUTPUT DEVICES
Communication Devices
Computer Categories
Software Basics
System Software
Application Software
Distributing Application Software
Key Terms
Making Business Decisions
Plug-In B4: MIS Infrastructures
MIS Infrastructures
The Business Benefits of a Solid MIS Infrastructure
Supporting Operations: Information MIS Infrastructure
Backup and Recovery Plan
Disaster Recovery Plan
Business Continuity Plan
Supporting Change: Agile MIS Infrastructure
Accessibility
Availability
Maintainability
Portability
Reliability
Scalability
Usability
Key Terms
Making Business Decisions
Plug-In B5: Networks and Telecommunications
Networks and Telecommunications
Introduction
Network Basics
Architecture
Peer-to-Peer Networks
Client/Server Networks
Topology
Protocols
Ethernet
Transmission Control Protocol/Internet Protocol
Media
Wire Media
Wireless Media
Key Terms
Making Business Decisions
Plug-In B6: Information Security
Information Security
The First Line of Defense—People
The Second Line of Defense—Technology
People: Authentication and Authorization
Defending with Authentication and Authorization
Data: Prevention and Resistance
Attack: Detection and Response
Key Terms
Making Business Decisions
Plug-In B7: Ethics
Information Ethics
Developing Information Management Policies
Ethical Computer Use Policy
Information Privacy Policy
Acceptable Use Policy
Email Privacy Policy
Social Media Policy
Workplace Monitoring Policy
Key Terms
Making Business Decisions
Plug-In B8: Sustainable MIS Infrastructures
Sustainable MIS Infrastructures
MIS and the Environment
Increased Electronic Waste
Increased Energy Consumption
Increased Carbon Emissions
Supporting the Environment: Sustainable MIS Infrastructure
Grid Computing
Virtualized Computing
Cloud Computing
Utility Computing
Key Terms
Making Business Decisions
Plug-In B9: Business Intelligence
Business Intelligence
Operational, Tactical, and Strategic BI
Bi’s Operational Value
Data Mining
Data Mining Process Model
Data Mining Analysis Techniques
Data Mining Modeling Techniques for Predictions
Business Benefits of BI
Categories of Bi Benefits
Key Terms
Making Business Decisions
Plug-In B10: Global Trends
Global Trends
Reasons to Watch Trends
Trends Shaping Our Future
The World’s Population will Double Over 40 Years
People in Developed Countries are Living Longer
The Growth in Information Industries is Creating A Knowledge-Dependent Global Society
The Global Economy is Becoming More Integrated
The Economy and Society are Dominated by Technology
Pace of Technological Innovation is Increasing
Time is Becoming One of the World’s Most Precious Commodities
Technologies Shaping Our Future
The Digital Mesh
Smart Machines
The New It Reality
Key Terms
Making Business Decisions
Apply Your Knowledge
Apply Your Knowledge
Glossary
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