Making Radio and Podcasts A Practical Guide to Working in Today s Radio and Audio Industries 4th Edition by Steve Ahern – Ebook PDF Instant Download/Delivery: 100058027X, 9781000580273
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Product details:
ISBN 10: 100058027X
ISBN 13: 9781000580273
Author: Steve Ahern
Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.
Making Radio and Podcasts A Practical Guide to Working in Today s Radio and Audio Industries 4th Table of contents:
1 History of Radio
2 The Future of Radio Internationally
3 Making Podcasts
4 Broadcast Laws and Regulations
5 The Studio
6 Radio Announcing
7 Presentation
8 Interviewing
9 Researching and Producing
10 Talkback
11 Copywriting
12 Audio Production
13 News
14 Audience Research and Promotions
15 Radio Sales
16 Programming
17 Features and Comedy
18 Transmission
Glossary
Index
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Steve Ahern,Making Radio,Podcasts