Marketing Management 14th Edition by Philip Kotler, Kevin Lane Keller ISBN 0132102927 9780132102926

Marketing Management 14th Edition by Philip Kotler, Kevin Lane Keller – Ebook PDF Instant Download/Delivery: 0132102927 ,9780132102926
Full download Marketing Management 14th Edition after payment

Product details:

ISBN 10: 0132102927
ISBN 13: 9780132102926
Author: Philip Kotler, Kevin Lane Keller

Marketing Management 14th Edition Table of contents:

Part 1: Understanding Marketing Management

1. Defining Marketing for the 21st Century

2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

3. Gathering Information and Scanning the Environment

4. Conducting Marketing Research and Forecasting Demand

Part 3: Connecting with Customers

5. Creating Long-term Loyalty Relationships

6. Analyzing Consumer Markets

7. Analyzing Business Markets

8. Identifying Market Segments and Targets 

Part 4: Building Strong Brands

9. Creating Brand Equity

10. Crafting the Brand Position

11. Competitive Dynamics

Part 5: Shaping the Market Offerings

12. Setting Product Strategy

13. Designing and Managing Services

14. Developing Pricing Strategies and Programs

Part 6: Delivering Value

15. Designing and Managing Integrated Marketing

16. Managing Retailing, Wholesaling, and Logistics

Part 7: Communicating Value

17. Designing and Managing Integrated Marketing Communications

18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Part 8: Creating Successful Long-Term Growth

20. Introducing New Marketing Offerings

21. Tapping into Global Markets

22. Managing a Holistic Marketing Organization

People also search for Marketing Management 14th Edition:

scope of marketing management
    
mba in marketing management
    
industrial marketing management
    
journal of marketing management
    
marketing management salary