Master Mass Communication A Fresh Introduction to Mass Comm 1st Edition by Richard J Ganahl ISBN B0CWTZWCBV 9798765791059

Master Mass Communication A Fresh Introduction to Mass Comm 1st Edition by Richard J Ganahl – Ebook PDF Instant Download/Delivery: B0CWTZWCBV ,9798765791059
Full download Master Mass Communication A Fresh Introduction to Mass Comm 1st Edition after payment

Product details:

ISBN 10: B0CWTZWCBV
ISBN 13: 9798765791059
Author: Richard J Ganahl

Master Mass Communication A Fresh Introduction to Mass Comm 1st Edition Table of contents:

CHAPTER 1. From the Gutenberg Galaxy to the Metaverse

• The Ubiquity of Media: They Are Everywhere

• How This Textbook Is Different and Why It Matters

• Let’s Get Started: Level of Analysis and Models

• La Swell’s Model: The SMR Model of Mass Communication

• The Media Timeline and Areas of Analysis

• Innovation: Pushing Boundaries

• Paying For It: Business Models

• Ready. Set. Go! Prepare for Blast Off!

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 2. ENGAGE: Master Mass Comm

• How Do We Know What We Know?

• Making Sense of Media Literacy: How to Master Our Media Use

• Making Sense of Media Grammar: Master Media Creation

• Media Elements: The Media Building Blocks

• Media Functions: Why We Use Media

• Media Convergence: How It Comes Together

• Media Credibility: But Can We Believe Them?

• Mass Communications: Searching for a Media Metaphor

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 3. 1st Gen: Space-Bound Legacy Media: Print

• Space Bound Media: History. Events. People. Etc.

• Print Grammar: Printing. Elements. Typography

• Books: History. People. Events. Current Situation

• Newspapers: History. People. Events. Current Situation

• The 1st 100: 1720-1820: Establishing a Free Press Institution

• The 2nd 100: 1820-1920: The Age of Flamboyance & Press Growth

• The 3rd 100: 1920-2020: The Age Growth, Corporatization & Decline

• Magazines: History. People. Events. Current Situation

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 4. 2nd Gen: Time-Bound Legacy Media: Audio

• Time Bound Media: History. Events. People. Etc.

• Audio Grammar: Sound. Elements. Scripts

• Recorded Music: History. People. Events. Etc.

• Radio: History. People. Events. Etc.

• Digital Media: Podcasts. Streaming. History. People. Events

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 5. 3rd Gen: Time-Bound Legacy Media: Visual

• Time Bound Visual Media: History. Events. People. Etc.

• Visual Grammar: Multiple Creative Elements. Storyboards

• Photography: Daguerreotype. Film. Digital

• The Film Industry: History. Events. People. Etc.

• The TV Industry: History. Events. People. Etc.

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 6. 4th Gen / Unbound Media: Internet. Interactive. Social Media. VR/AI

• Unbound Media: History. Events. People. Etc.

• Internet: History. Events. People. Etc.

• Virtual Grammar: Multiple Creative Elements

• Interactive Media-Gaming: History. Events. People. Etc.

• Social Media: History. Events. People. Etc.

• The Metaverse-VR. AR. AI. Chat: History. Events. People. Etc.

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 7. Strategic Communications: Marketing. Advertising. PR

• Strat Comm: Marketing. Advertising. Public Relations

• Marketing: Its Ubiquitous Power

• The Marketing Mix

• The 4 C’s of the Marketing Mix

• The 4 P’s of the Marketing Mix

• Integrated Marketing Communication & Promotion

• IMC – The Role of Sales Promotion

• IMC – The Role of Sales

• Advertising: History. Events. People. Etc.

• Public Relations: History. Events. People. Etc.

• PR SMR Model: Sender-Medium-Receiver

• Types of PR: Eight PR Strategies

• Strategic Communications: Agencies & In-House: History. Events. People. Etc.

• The Advertising and PR Agency: Very Divergent Industries

• Persuasion. The Creative Strategy Platform (CSP). The Big Idea

• The Big Idea: The Visual Depiction of the Campaign Promise

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 8. On Deadline: Journalism: A Reasoned Reflection

• On Deadline: Journalism. History. Events. People. Etc.

• A Reflection of the Day’s Events. History. Events. People. Etc.

• Broadcast News. History. Events. People. Etc.

• News: A Reflection on the Day’s Events. The Stories. The Tellers

• News Agencies: Agence France-Presse. Associated Press. Reuters

• News Style: How to Write a News Story. The Inverted Pyramid

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 9. Boundaries: Media Ethics. Media Law. Codes

• Boundaries: Western Tradition. Media Ethics. Media Law. Codes

• Western Ethical Principles. History. Events. People. Etc.

• A Gem: Ganahl’s Ethical Maxims

• Western Legal Principles. History. Events. People. Etc.

• Judicial Philosophy: Judicial Activism. Judicial Restraint

• Professional Codes : AAF. PRSA. SPJ

• American Advertising Federation: AAF Code of Ethics

• Public Relations Society of America: PRSA Code of Ethics

• Society of Professional Journalists: SPJ Code of Ethics

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 10. Discovery: Theory. Research. Sampling

• Discovery: Media Theory. Research. Sampling

• Media Theory: History. Events. People. Etc.

• Four Notable Media Theorists

• Two Notable Media Writings

• Four Notable Media Theories

• Research: Defined. Research Process. Research Methodologies

• What is Research? A Formal Definition

• Why is Research Important?

• Epistemology: How We Know What We Know

• How to Do Research: The Scientific Method

• Research Data: Quantitative and Qualitative Methodologies

• Additional Research Terms and Concepts

• Sampling: Know the Whole by Studying the Part

• Reliability: Random Samples of Sufficient Size

• Sample Design: A Hypothetical Case Study

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 11. Imagine: Toward a Normative News Media System

• Imagine a Normative News Media System. Just What Is Normative?

• State of Today’s Media System: In the U.S and Worldwide

• Employing ChatGPT: Create a Normative News Media System

• Appraisal: Did we create a normative news media system?

• The Global Media Ecosystem: Has More Always Made It Better?

• Chapter Wrap: Terms

• Chapter Wrap: References

CHAPTER 12. Media Pioneers: Launch Your Career Quest

• The College Experience: Prepping for Your Career Quest

• Build Your Brand: Resume. Online Footprint

• Launch Your Career Quest: Put It All Together.

• Certificates: Make Online Training a Regular Activity.

• Professional Media Organizations: Great Networking Sources

• Media Pioneers: Young Professionals Charting Their Quests

People also search for Master Mass Communication A Fresh Introduction to Mass Comm 1st Edition:

master of arts in journalism and mass communication
    
master courses for mass communication graduates
    
master degree in journalism and mass communication
    
master degree in mass communication
    
university of kelaniya master degree mass communication

Tags: Richard J Ganahl, Master Mass Communication, Fresh Introduction