Mediation and Multimodal Meaning Making in Digital Environments 1st Edition Ilaria Moschini – Ebook Instant Download/Delivery ISBN(s): 9781032124926, 103212492X, 9781000471205, 1000471209
Product details:
- ISBN 10: 1000471209
- ISBN 13: 9781000471205
- Author: Ilaria Moschini
This collection explores the mediation of a wide range of processes, texts, and practices in contemporary digital environments through the lens of a multimodal theory of communication. Bringing together contributions from renowned scholars in the field, the book builds on the notion that any form of digital communication inherently presents a rich combination of different semiotic modes and resources as a jumping-off point from which to critically reflect on digital mediation from three different perspectives. The first section looks at social and semiotic practices and the implications of their mediation on artistic production, cultural heritage, and commerce. The second part of the volume focuses on dynamics of awareness, cognition, and identity formation in participants to digitally-mediated communicative processes. The book’s final section considers the impact of mediation on shaping new and different types of textualities and genres in digital spaces. The book will be of particular interest to scholars, researchers and students in multimodality, digital communication, social semiotics, and media studies.
Table contents:
SECTION A The Digital Mediation of Practices
1 Art as Research in Semiotic Technology: The Case of David Hockney’s Digital Art
2 What Happened to the Artist?: Representation and Positioning in Art Museum Websites
3 “A War to End All Wars”: Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI Galleries
4 Website Interactivity as Representations of Social Actions?: Developing a Social Semiotic Discourse Approach to Interaction Design
SECTION B Awareness, Identities and Cognition in Digital Mediation
5 Interrelation: Gaze and Multimodal Ensembles
6 “I’m So Confused!”: Social Reading Practices and Their Semiotic Affordances on Goodreads
7 Interactivity and Multimodal Cohesion in Digital Fairy Tales
8 A Look Back at Early Economics Blogs: A Multimodal Analysis of Indexicality and Identity Construction
SECTION C The Digital Mediation of Texts and Genres
9 Multimodality and Genre Evolution: A Decade-by-Decade Approach to Online Video Genre Analysis
10 Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific Community
11 Healthy Pic Hashtagging in Twitter: The Role of Infographics in #AntibioticGuardian
12 Towards a Framework for Video-Mediated Cooper-Action: Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces
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