Oversubscribed How To Get People Lining Up To Do Business With You 2nd Edition by Daniel Priestley 0857088254 9780857088253

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Product details:

ISBN 10: 0857088254

ISBN 13: 9780857088253

Author: Daniel Priestley

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you  Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online.  Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently—customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?  Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you: The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do Specific steps for getting into the mind of your customer so they only want to buy from your business How to structure campaigns and product launches that systematically get your business Oversubscribed How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.

Oversubscribed How To Get People Lining Up To Do Business With You 2nd Table of contents:

PART I: PRINCIPLES FOR BECOMING OVERSUBSCRIBED

PRINCIPLE 1: ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT

YOU ONLY NEED TWO BIDDERSG

SOME PEOPLE MISS OUT

PROFITS, LOSSES OR WAGES?

PRINCIPLE 2: THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE

CREATE YOUR OWN MARKET

YOU DON’T NEED EVERYONE

FAMOUS FOR A FEW

PRINCIPLE 3: FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES

DON’T RUSH PEOPLE

DRIVER NUMBER ONE – INNOVATION

DRIVER NUMBER TWO – RELATIONSHIP

DRIVER NUMBER THREE – CONVENIENCE

DRIVER NUMBER FOUR – PRICE

PRINCIPLE 4: PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT

YOU CREATE THE CONDITIONS

PEOPLE DON’T BUY WHAT OTHERS WANT TO SELL, THEY BUY WHAT OTHERS WANT TO BUY

PEOPLE OFTEN JUDGE THE PRODUCT BY THE PEOPLE BUYING IT

PEOPLE DON’T BUY WHAT THEY NEED, THEY BUY WHAT THEY WANT

PRINCIPLE 5: BE DIFFERENT AND SET YOUR OWN RULES

THE POWER OF PHILOSOPHY

IT’S OK TO FAIL

IT’S OK TO SAY NO

IT’S OK TO MAKE PEOPLE WAIT

IT’S OK TO BE CONTRARIAN

PRINCIPLE 6: VALUE IS CREATED IN THE ECOSYSTEM

NOTHING WORKS ON ITS OWN

GIVE AWAY IDEAS, CHARGE FOR IMPLEMENTATION

IT’S EASIER TO CLIMB SMALL STAIRS THAN TO JUMP BIG WALLS

INNOVATE THE ECOSYSTEM, NOT THE WINNING FORMULA

PRINCIPLE 7: MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE

MORE DATA, MORE SALES

HYPER‐TARGETING IS YOUR MARKETING GOAL

DATA IS THE LIFEBLOOD OF MARKETING

DATA CREATES LOVE

PEOPLE DON’T SPEND BIG MONEY TO SOLVE SMALL PROBLEMS

ALL PEOPLE HAVE THEIR OWN SET OF VALUES

PRINCIPLE 8: NOTHING BEATS BEING POSITIVELY REMARKABLE

REPLACE YOUR MARKETING BUDGET WITH A REMARKABLE BUDGET

THE KEY TO MAKING MONEY MIGHT BE NOT MAKING MONEY

BUILD A REMARKABLY TRUSTED PERSONAL BRAND

YOU ARE WHO GOOGLE SAYS YOU ARE

PART II: THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY

THINKING LIKE A CAMPAIGN‐DRIVEN ENTERPRISE

THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD

SIX STEPS TO CREATING OVERSUBSCRIBED CAMPAIGNS

PHASE 1: CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT

IT BEGINS WITH A HAPPY CUSTOMER

WHO’S YOUR MARKET?

CLIENTS VERSUS CUSTOMERS

GETTING A GRIP ON REALITY

THE REAL NUMBER

YOUR SCHEDULE FOR BECOMING OVERSUBSCRIBED

CREATE A CAMPAIGN THEME

CREATE A CAMPAIGN TIME LINE

PHASE 2: BUILD‐UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS

THE POWER OF SIGNALLING

DON’T ASK FOR THE SALE – ASK FOR THE SIGNAL

THE BIG FIVE FOR LEAD GENERATION

THINK MOBILE AND MEDIA ASSETS FIRST

EDUCATE AND ENTERTAIN

“7‐11‐4”ING BUILDS DESIRE

BRAINS DON’T KNOW IT’S DIGITAL

MARKET PRODUCTS‐FOR‐PROSPECTS

NAMING YOUR TERMS

DON’T TAKE YOUR FOOT OFF THE ACCELERATOR

PHASE 3: OVERSUBSCRIBED RELEASE: COMMUNICATING DEMAND AND SUPPLY TENSION BEFORE ALLOWING PEOPLE TO BUY

MEASURING INTEREST

SUFFICIENTLY OVERSUBSCRIBE YOUR CAPACITY

TRANSPARENCY

THERE’S ONE OF ME AND LOTS OF YOU

THE CLIENT SELECTION PROCESS

MANAGING ENERGY

PHASE 4: SALES FOLLOW‐THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN

SALES CONVERSATIONS VERSUS CHIT‐CHATS

THERE’S A RHYTHM TO SUCCESSFUL SALES

THERE’S A STRUCTURE TO SUCCESSFUL SALES CONVERSATIONS

SALES IS A PROFESSION

AVOID ABS BRAKING

WITH‐OR‐WITHOUT YOU ENERGY

POSITIVELY REMARKABLE DELIVERY

THE REMARKABLE AUDIT

ENERGY UP, DOWN OR SIDEWAYS

SET YOUR TARGETS AND STAY FIRM

YOU’RE ALSO AN IT BUSINESS

YOU’RE ALSO A MEDIA BUSINESS

EXPERIENCE IS RELATIVE TO PRICE

PHASE 5: CELEBRATE AND INNOVATE

TELL YOUR STORIES

SO MANY GREAT HIDDEN STORIES

THE TRUTH IS IN THE RESULTS

THE DEBRIEF

TIME TO PARTY AND REST

GET READY FOR THE NEXT CAMPAIGN

PART III: YOU, YOUR TEAM AND THE TIMES WE LIVE IN

GET READY TO SURF THE WAVES

STRUGGLE, LIFESTYLE OR PERFORMANCE?

THE CAMPAIGN‐DRIVEN ENTERPRISE TEAM

WHEN TO RECRUIT YOUR TEAM

THE CORE ROLES OF YOUR CAMPAIGN DRIVEN ENTERPRISE TEAM

CREATING CULTURE FROM THE BEGINNING

YOU’RE READY; LET’S GO!

CAMPAIGNING FOR CHANGE

ONE LAST THING: THE CHAPTER I WRESTLED WITH

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Daniel Priestley,Oversubscribed,People,Business