Professional Writing and Speaking 5th Edition by William H Baker, Matthew J Baker, Vincent D Robles ISBN 9781735184302 1735184306

1: Managing with Communication

Interpersonal and Social Effectiveness

Management Effectiveness

Chapter Summary

2: Planning and Organizing Content

Create and Organize the Information

Plan the Writing

Chapter Summary

3: Composing Business Messages

Document and Paragraph Attributes

OABC Writing Pattern and Message Categories

Chapter Summary

4: Enhancing Messages Visually

Headings

Art

Typography

Spacing

Chapter Summary

5: Reviewing and Revising

Understanding the Revision Process

Step 1—Review and Revise the Design

Step 2—Review and Revise the Organization

Step 3—Review and Revise the Content

Step 4—Review and Revise the Style

Chapter Summary

6: Communicating with Social Media

Understanding Social Media and Its Functions

Communicating with Social Media

Chapter Summary

7: Communicating for Employment

Choosing a Career

Finding Job Openings

Preparing Employment Documents

Preparing for Interviews

Preparing Follow-Up Letters and Recommendation Documents

Negotiating and Accepting Employment Offers

Chapter Summary

8: Solving Problems and Writing Proposals

Solving Problems

Writing Proposals

Chapter Summary

9: Conducting Business Research

Secondary Research

Primary Research

Chapter Summary

10: Writing Business Reports

Definition of Business Reports

Report Writing Process

Business Report Categories

Review and Revision of Reports

Chapter Summary

11: Designing Visual Aids

Slideshows

Handouts

Videos

Chapter Summary

12: Giving Business Presentations

Preparing the Message

Preparing the Media

Preparing the Messenger

Preparing a Team

Chapter Summary

Appendix A

Structure

Sentence Parts

Sentence Types

Sentence Composition Guidelines

Punctuation

Comma [,]

Semicolon [;]

Colon [:]

Dash [—]

Hyphen [-]

Parentheses [( )]

Apostrophe [’]

Quotation Marks [“ ”]

Ellipsis [ . . . ]

Period [ . ]

Errors

Case

Agreement and Reference

Tense

Numbers

Capitalization

Language

Choose Understandable Words

Choose Precise Words

Choose Correct Words

Choose Considerate Words

Length

Appendix A Quizzes

Sentence Structure Quiz

Punctuation Quiz

Case Quiz

Agreement and Reference Quiz

Tense Quiz

Numbers Quiz

Capitalization Quiz

Language Quiz

Length Quiz

Answers to Quiz Questions

Appendix B

Email

Letters

Full Block Letter

Full Block Letter with No Letterhead

Simplified Letter

Envelopes

Memos

Memo

Memo with Two Pages

Reports and Proposals

Cover Letter

Title Page

Table of Contents

List of Illustrations

Executive Summary

Page 1

Page 2 with Visuals

Double or Single Spacing

Double-Spaced Page 2

Appendix