Public Diplomacy in Vietnam National Interests and Identities in the Public Sphere 1st Edition by Vu Lam ISBN 9781032014067 1032014067

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ISBN 10: 1032014067
ISBN 13: 9781032014067
Author: Vu Lam

Public Diplomacy in Vietnam National Interests and Identities in the Public Sphere 1st Edition Table of contents:

1 Introduction to Vietnam’s public diplomacy

Background

Making a case for Vietnam’s public diplomacy

Research questions and central argument

Research design

Time frame for document collection

Interviews and surveys

Digital humanities to support PD evaluation

Overview of the chapters

Notes

2 The long road of public diplomacy

From practice to concept

Multidisciplinary approaches to an ever-evolving concept and practice

Communications and public diplomacy

Public relations, marketing, and public diplomacy

International relations and public diplomacy

The new public diplomacy and expanded role of non-state actors

Public diplomacy 2.0

Legitimacy and credibility in public diplomacy

Subsets of PD

The domestic extension of public diplomacy

Public diplomacy of middle powers

The east vs. the west

Concluding notes

Notes

3 An integrative framework for new public diplomacy

Theoretical foundations in IR

Realism and public diplomacy

Liberalism and public diplomacy

Constructivism and public diplomacy

Analytical framework

The first dimension – stakeholders

The second dimension – content

The third dimension – instruments

The domestic dimension

The boundaries of public diplomacy

Concluding notes

Notes

4 Vietnamese contemporary conceptualisation of public diplomacy

Background on PD discourse in Vietnam

Public diplomacy and propaganda

The introduction of soft power

Empirical findings on the conceptualisation of PD

Subsets of PD

What does ‘public’ mean in PD?

Objectives of PD

PD actors

The need for an official induction of PD

Domestic PD

What is Vietnamese PD?

Further discussion

Concluding notes

Notes

5 National interests, identities, and Public diplomacy

Historical background

Public diplomacy before Doi Moi

Doi Moi to the rescue

Doi Moi and the rethinking of national interests and national identities

Doi Moi and national interest

Doi Moi and national identity

Doi Moi and public diplomacy

Public diplomacy and the CPV’s legitimacy

Concluding notes

Notes

6 Information and communication technologies and public diplomacy

International background

The booming of the Internet and social media in Vietnam

The rise of online activism

Online activism and nation branding of Vietnam

State response against the rise of the Internet and social media

Public diplomacy and social media

Concluding notes

Notes

7 Vietnamese public diplomacy in action

Vietnamese cultural nationalism

Cultural diplomacy

Structure, aims, and objectives of Vietnam’s cultural diplomacy

Main activities of cultural diplomacy

Further remarks

The South China Sea dispute

Background

Public diplomacy by the state

Public diplomacy by the public

Evaluation of Vietnamese PD

Concluding notes

Notes

8 Conclusions and suggestions

Suggestions for Vietnam’s public diplomacy

Notes

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Tags: Vu Lam, Public Diplomacy, Vietnam, National, Interests