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Public Relations Campaigns An Integrated Approach 2nd Edition by Regina M Luttrell, Luke W Capizzo ISBN 1544385587 9781544385587

Name: Public Relations Campaigns An Integrated Approach 2nd Edition by Regina M Luttrell, Luke W Capizzo ISBN 1544385587 9781544385587
SKU: EB-53863992
Availability: InStock

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Public Relations Campaigns: An Integrated Approach – 2e 2nd Edition Regina M. Luttrell Digital Instant Download

Author(s): Regina M. Luttrell, Luke W. Capizzo

ISBN(s): B08SKGJH25

Edition: 2

File Details: PDF, 10.12 MB

Year: 2022

Language: English

SKU: EB-53863992 Category: Technique - Communication Tags: Luke W. Capizzo, Regina M. Luttrell

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Public Relations Campaigns An Integrated Approach 2nd Edition by Regina M Luttrell, Luke W Capizzo – Ebook PDF Instant Download/Delivery: 1544385587 ,9781544385587
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Product details:

ISBN 10: 1544385587
ISBN 13: 9781544385587
Author: Regina M Luttrell, Luke W Capizzo

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

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Tags: Regina M Luttrell, Luke W Capizzo, Public Relations, Integrated Approach