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Social Media and Capitalism People Communities and Commodities 1st Edition by Suddhabrata Deb Roy ISBN 9781988832906 198883290X

Name: Social Media and Capitalism People Communities and Commodities 1st Edition by Suddhabrata Deb Roy ISBN 9781988832906 198883290X
SKU: EB-44663712
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Social Media and Capitalism People Communities and Commodities Suddhabrata Deb Roy Digital Instant Download

Author(s): Suddhabrata Deb Roy

ISBN(s): 9781988832906, 198883290X

Edition: PDF

File Details: PDF, 2.41 MB

Year: 2022

Language: English

SKU: EB-44663712 Category: Uncategorized Tag: Suddhabrata Deb Roy

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Social Media and Capitalism People Communities and Commodities 1st Edition by Suddhabrata Deb Roy – Ebook PDF Instant Download/Delivery: 9781988832906 ,198883290X
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ISBN 10: 198883290X
ISBN 13: 9781988832906
Author: Suddhabrata Deb Roy

Technology is one of the central elements of contemporary human life. The world as one knows it today is a space increasingly mediated by technological interventions, be it in the field of contemporary cultural expressions or political, organizational forms. Social media has played an important role in this transformation. Gone are the days when social media was merely a conduit for conversations. Today, it is a diverse field of operations spanning advertising mechanisms, branding processes and even direct commercial exchanges between users: the prime focus of this particular book. Direct user-to-user trading through social media within an institutional form is a relatively new dimension in the dynamic world of social media. Yet, just like every other form of innovation within the paradigm of market relations, social media commerce or social media trading has also created newer and diverse alterations in how individuals interact with the existing socio-political fabric within which they exist. This book analyses these alterations and critically investigates the role of Capital in creating them. The book analyses real-world interactions, interviews and observations through the theoretical framework provided by Marxist political economy and social theory. It draws upon the theoretical scope provided by Marx’s dialectical methods of social analysis and uses it to unearth the effects that trading and commercial activities performed through virtual communities have on society and individuals.

Social Media and Capitalism People Communities and Commodities 1st Edition Table of contents:

Introduction: Understanding Social Media in the Context of Capitalism
Chapter 1: The Rise of Social Media Platforms
Chapter 2: Capitalism and the Transformation of Online Communities
Chapter 3: The Economics of Social Media: Data as a Commodity
Chapter 4: Social Media, Advertising, and Consumer Culture
Chapter 5: The User as Product: Exploiting Personal Data
Chapter 6: The Impact of Social Media on Personal Identity
Chapter 7: Social Media and the Shaping of Public Opinion
Chapter 8: The Role of Social Media in Political Capitalism
Chapter 9: Ethics and the Power Dynamics of Social Media
Chapter 10: Resistance and Alternative Models of Social Media
Conclusion: Rethinking Social Media’s Role in Modern Capitalism
Bibliography
Index

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