Spectacular Nature Corporate Culture and the Sea World Experience 1st Edition by Susan G Davis ISBN 9780520919532 052091953X

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Product details:

ISBN 10: 052091953X
ISBN 13: 9780520919532
Author: Susan G Davis

This is the story of Sea World, a theme park where the wonders of nature are performed, marketed, and sold. With its trademark star, Shamu the killer whale—as well as performing dolphins, pettable sting rays, and reproductions of pristine natural worlds—the park represents a careful coordination of shows, dioramas, rides, and concessions built around the theme of ocean life. Susan Davis analyzes the Sea World experience and the forces that produce it: the theme park industry; Southern California tourism; the privatization of urban space; and the increasing integration of advertising, entertainment, and education. The result is an engaging exploration of the role played by images of nature and animals in contemporary commercial culture, and a precise account of how Sea World and its parent corporation, Anheuser-Busch, succeed. Davis argues that Sea World builds its vision of nature around customers’ worries and concerns about the environment, family relations, and education.

Spectacular Nature Corporate Culture and the Sea World Experience 1st Edition Table of contents:

CHAPTER ONE Another World Theme Parks and Nature

CHAPTER TWO The Park and the City

CHAPTER THREE Producing the Sea World Experience

CHAPTER FOUR Enlightenment Lite The Theme Park Classroom

CHAPTER FIVE Routine Surprises Producing Entertainment

CHAPTER SIX Dreaming of Whales The Shamu Show

Conclusion

Notes

INDEX

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Tags: Susan G Davis, Spectacular Nature, Corporate Culture, Sea World