Strategic Management and Competitive Advantage Concepts 6th Edition by Jay B Barney, William S Hesterly ISBN 9781292266954 1292266953

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Product details:

ISBN 10: 1292266953
ISBN 13: 9781292266954
Author: Jay B Barney, William S Hesterly

For courses in strategy and strategic management.

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab Management

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Strategic Management and Competitive Advantage Concepts 6th Edition Table of contents:

Part I: Introduction to Strategic Management

1. The Nature of Strategic Management

2. The Evolution of Strategic Management

3. The Strategic Management Process

Part II: Analyzing the External Environment
4. The General Environment
5. The Industry Environment
6. Competitor Analysis

Part III: Analyzing the Internal Environment
7. Resources and Capabilities
8. The Value Chain and Competitive Advantage
9. Core Competencies and Dynamic Capabilities

Part IV: Business-Level Strategy
10. Business-Level Strategy and Competitive Advantage
11. Cost Leadership Strategy
12. Differentiation Strategy
13. Focus Strategy

Part V: Corporate-Level Strategy
14. Corporate Strategy and Diversification
15. Vertical Integration
16. Strategic Alliances and Joint Ventures

Part VI: Implementing Strategy
17. Organizational Structure and Controls
18. Corporate Governance and Business Ethics
19. Strategic Leadership

Part VII: Special Topics in Strategic Management
20. International Strategy
21. Innovation and Entrepreneurship
22. Managing Strategic Change

Appendices
Glossary
Index

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Tags: Jay B Barney, William S Hesterly, Strategic Management, Competitive Advantage