The Art of Twitter A Guide to Building Your Twitter Account 1st edition by Harsh Strongman

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Author: Harsh Strongman

LifeMathMoney is a massive Twitter account. At 130,000 followers he’s bigger than Colgate, Clorox, General Mills, and many other big brands with their full-time staff of Ivy League marketers. What’s most impressive is that LifeMathMoney reached this size in just 18 months. That’s incredible. And now, his guide: The Art of Twitter unveils all the strategies you need to build and scale a massive social media following.

At 52 pages, The Art of Twitter is concise. However, there is a lot of good information here. The book covers everything: brand positioning, building your following, crafting engaging content, and monetizing your account.

What’s especially nice about this book is how actionable each step is.

If you’re used to conventional Twitter advice, you’ve probably heard things like “Tweet 100 times per day” or “Start fights for attention.”

These strategies rarely work.

Writing 100 pieces of daily content is not very time efficient. And starting constant drama is a great way to blackball yourself.

Like anything, there is a proven path to success.

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