The Business Models Handbook 2nd Edition by Paul Hague ISBN 9781398611771 1398611778

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Product details:

ISBN 10: 1398611778
ISBN 13: 9781398611771
Author: Paul Hague

The Business Models Handbook 2nd Edition Table of contents:

01 Introduction: An overview of business and marketing models

02 3C framework: Maximizing a company’s strength relative to the competition

03 The 4Ps: How to design your marketing mix

04 ADL matrix: Strengthening a product portfolio or strategic business units

05 AIDA: A business model for improving marketing communications

06 Ansoff matrix: How to grow your company

07 Balanced scorecard: Measures and targets for achieving a strategy or improving performance

08 Benchmarking: Setting targets for business and marketing KPIs

09 Blue ocean strategy: Kick-starting innovation and new product development

10 Boston Consulting Group (BCG) matrix: Planning a product portfolio or multiple strategic business units

11 Brand audit: Improving the strength of a brand

12 Bullseye for brand positioning: Finding the core values of a brand

13 Business model canvas: Looking at key building blocks to see where improvements can be made

14 Competitive advantage matrix: Working out requirements to obtain a competitive advantage

15 Competitive intelligence: Assessing market strengths and weaknesses

16 Conjoint analysis: Assessing optimum pricing and the value of component parts

17 Customer activity cycle: Determining opportunities to lock in customers and give them more value

18 Customer journey maps: Assessing the current performance of marketing and sales processes

19 Customer lifetime value: Estimating customer spend over their lifetime with the company

20 Customer value proposition: Creating a compelling purchase motive

21 Diffusion of innovation: Launching new products and services

22 Directional policy matrix: How to prioritize segments or new ideas

23 Disruptive innovation model: Identifying unique ways of beating the competition

24 Edward de Bono’s six thinking hats: Brainstorming problems and generating new ideas

25 EFQM excellence model: Improving an organization’s quality and performance

26 Four corners: Analysing competitor strategies

27 Gap analysis: Improving areas of weakness in a company

28 Greiner’s growth model: Recognition and transition through different phases of company growth

29 Importance-performance matrix: Improving the effectiveness of any business initiative

30 Kano model: Identifying purchase motivations

31 Kay’s distinctive capabilities: Adding value by identifying your distinctive capabilities

32 Kotler’s five product levels: Adding value to a product or service

33 Market sizing: Assessing the size and value of a served or potential market

34 Maslow’s hierarchy: Differentiating market positioning

35 McKinsey 7S: A company ‘health check’ audit tool

36 Mintzberg’s 5Ps for strategy: Devising a competitive strategy

37 MOSAIC: Setting objectives for current and potential opportunities and how to reach them

38 Net Promoter Score®: A tool for driving customer excellence

39 New product pricing (Gabor–Granger and van Westendorp): Pricing new products

40 Personas: Improving the focus of marketing messages

41 PEST: Assessing four major macro factors that shape a company’s future

42 Porter’s five forces: Assessing five economic factors for competitive intensity

43 Porter’s generic strategies: Pinpointing the strongest competitive position

44 Price elasticity: Outlining opportunities for raising or lowering prices

45 Price quality strategy: Guiding a company’s pricing strategy

46 Product life cycle: Determining a long-term product strategy

47 Product service positioning matrix: Positioning products according to quality and service value

48 Segmentation: Using customer groups to gain competitive advantage

49 Service profit chain: Connecting employee satisfaction and performance with company profits

50 SERVQUAL: Aligning customer expectations and company performance

51 SIMALTO: Identifying the customer value placed on product or service improvements

52 Stage gate new product development: Planning the development and launch of new products and services

53 Strategy diamond: Entering new markets

54 SWOT analysis: Analysing growth opportunities at product, team or business level

55 System 1 and System 2 thinking: Identifying the emotional forces that drive decisions

56 Tipping point: How small changes to behaviour can result in big achievements

57 USP: Pinpointing the unique selling point of a product or service

58 Value chain: Identifying product or service value during the manufacturing process

59 Value equivalence line: Managing price and product benefits in a business strategy

60 Value net: How to benefit from competitor collaboration

61 Value-based marketing: Adding value to products and services to improve profitability

62 VMOST: Defining strategies and preparing a business plan

63 Weisbord’s six box model: Assessing the efficient functioning of an organization

Index

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