The Business of Fashion Designing Manufacturing and Marketing 5th Edition by Leslie Davis Burns, Nancy Bryant ISBN 1501315218 9781501315213
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ISBN 10: 1501315218
ISBN 13: 9781501315213
Author: Leslie Davis Burns, Nancy Bryant
“Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect “best practices” in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book.”–
The Business of Fashion Designing Manufacturing and Marketing 5th Edition Table of contents:
Chapter 1: The Fashion Industry Landscape
1.1 History and Evolution of the Fashion Industry
1.2 The Global Fashion Market
1.3 Key Players in the Fashion Industry
1.4 Current Trends and Challenges in Fashion Business
1.5 Fashion and Sustainability
Chapter 2: Fashion Design and Development
2.1 The Creative Process: From Inspiration to Concept
2.2 The Role of the Fashion Designer
2.3 Textile Selection and Fabric Innovation
2.4 Fashion Forecasting: Understanding Trends and Consumer Preferences
2.5 Designing for Different Markets: High Fashion, Mass Market, and Niche Markets
2.6 The Role of Technology in Fashion Design
Chapter 3: Fashion Manufacturing
3.1 Overview of the Manufacturing Process
3.2 Sourcing and Selecting Materials
3.3 Product Development and Sample Making
3.4 Global Supply Chains and Outsourcing Production
3.5 Ethical Issues in Fashion Manufacturing
3.6 Quality Control and Production Standards
3.7 The Role of Manufacturing in Cost Management
Chapter 4: Retail and Wholesale Fashion Distribution
4.1 Retail Channels: Brick-and-Mortar vs. E-Commerce
4.2 Distribution Strategies in the Fashion Industry
4.3 Wholesale and the Role of Buyers
4.4 The Concept of Fashion Merchandising
4.5 Selling to the Consumer: The Role of Marketing and Branding
4.6 Retail Marketing Strategies for Fashion Brands
Chapter 5: Fashion Marketing and Promotion
5.1 Understanding Fashion Consumers
5.2 Branding in Fashion
5.3 Advertising and Fashion Promotion Techniques
5.4 Social Media and Digital Marketing in Fashion
5.5 Collaborations, Influencers, and Celebrity Endorsements
5.6 Fashion Events: Fashion Weeks, Tradeshows, and Pop-Ups
5.7 The Role of Public Relations in Fashion
Chapter 6: The Economics of Fashion
6.1 Understanding the Economics of Fashion Business
6.2 Pricing Strategies for Fashion Products
6.3 Costing and Profit Margins in Fashion
6.4 Fashion Business Models: Direct-to-Consumer vs. Wholesale
6.5 Financial Planning and Management for Fashion Companies
6.6 Risk Management in Fashion Business
Chapter 7: Technology and Innovation in Fashion Business
7.1 The Impact of Technology on Fashion Design and Production
7.2 3D Printing and Other Emerging Technologies in Fashion
7.3 The Role of Big Data and Analytics in Fashion Marketing
7.4 The Future of Fashion Retail: Virtual Stores and AI
7.5 Sustainable Technologies in Fashion Manufacturing
Chapter 8: Fashion Law and Ethics
8.1 Legal Aspects of the Fashion Industry
8.2 Intellectual Property: Copyrights, Trademarks, and Patents in Fashion
8.3 Fashion and Labor Laws: Fair Labor Standards and Working Conditions
8.4 Ethical Issues in Fashion Sourcing and Manufacturing
8.5 Corporate Social Responsibility and Sustainability in Fashion
8.6 Navigating the Legal Challenges in Global Fashion
Chapter 9: Career Paths in Fashion
9.1 Key Careers in Fashion Design, Manufacturing, and Marketing
9.2 Skills and Education Needed for Success in Fashion Business
9.3 Building a Career in Fashion: Opportunities and Challenges
9.4 Networking and Internships in the Fashion Industry
9.5 Entrepreneurship in Fashion: Starting Your Own Fashion Business
Conclusion
10.1 The Future of the Fashion Industry
10.2 Innovations Shaping the Future of Fashion
10.3 The Role of Sustainability and Ethical Practices in Fashion
10.4 Conclusion: Balancing Creativity, Business, and Responsibility
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Leslie Davis Burns,Nancy Bryant,Fashion Designing,Manufacturing,Marketing
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