The Glocalization of Shanghai Disneyland 1st Edition by Ni Chen Sung 9781000398755 1000398757

The Glocalization of Shanghai Disneyland 1st Edition Ni Chen Sung – Ebook PDF Instant Download/Delivery ISBN(s): 9781000398755, 1000398757

Product details:

• ISBN 10: 1000398757
• ISBN 13: 9781000398755
• Author:  Ni Chen Sung

Focusing on Disney’s production of Shanghai Disneyland, this book examines how the Chinese state and the local market influence Disney’s ownership and production of the identities and the representations of Shanghai Disneyland. Qualitative methods are here applied to combine both primary and secondary data, including document analysis, participant observation, and in-depth interviews. Shanghai Disneyland is purposely created to be different from the other Disneylands, under the “authentically Disney and distinctly Chinese” mandate. In order to survive and thrive in China, Disney carefully constructs Shanghai Disneyland as Disneyland with Chinese characteristics. Previous studies tend to link Disney with cultural imperialism; however, this book argues that it is not imperialism but glocalization that promotes a global company’s interests in China. In particular, the findings suggest state-capital-led glocalization: glocalization led by economic capital of the state (direct investment) and economic capital with the state (market potential). Furthermore, the four categories of glocalization with different conditions, considerations, and consequences illustrate various global–local dynamics in the process of a global formation of locality. The Glocalization of Shanghai Disneyland will appeal to students and scholars of sociology, communication studies, business studies, and Asian studies more broadly.

Table contents:

Chapter 1: Introduction

Chapter 2: Histories of Disney

Chapter 3: Ownership structure of Shanghai Disneyland

Chapter 4: Construction of local identities for Shanghai Disneyland

Chapter 5: “Distinctly Chinese” representations of Shanghai Disneyland

Chapter 6: Implications of the differences of Shanghai Disneyland

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