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The SAGE Handbook of Persuasion Developments in Theory and Practice Sage Handbooks Second Edition by James Price Dillard, Lijiang Shen 9781483305738 1483305732

Name: The SAGE Handbook of Persuasion Developments in Theory and Practice Sage Handbooks Second Edition by James Price Dillard, Lijiang Shen 9781483305738 1483305732
SKU: EB-54894434
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The SAGE Handbook of Persuasion Developments in Theory and Practice Sage Handbooks Second Edition James Price Dillard Lijiang Shen Digital Instant Download

Author(s): James Price Dillard Lijiang Shen

Edition: Second

File Details: EPUB, 1.35 MB

Year: 2012

Language: english

SKU: EB-54894434 Category: Psychology - Cognitive Psychology Tags: James Price Dillard, Lijiang Shen, Practice, SAGE Handbook, Theory

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The SAGE Handbook of Persuasion Developments in Theory and Practice Sage Handbooks Second Edition James Price Dillard Lijiang Shen – Ebook PDF Instant Download/Delivery

Product details:

ISBN 10:1483305732
ISBN 13:9781483305738
Author: James Price Dillard, Lijiang Shen

The SAGE Handbook of Persuasion
Developments in Theory and Practice

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

Table contents:

PART I. FUNDAMENTAL ISSUES
1. Persuasion in the Rhetorical Tradition
2. The Effects of Message Features: Content, Structure, and Style
3. Media Influence as Persuasion
4. Outcomes of Persuasion: Behavioral, Cognitive, and Social
5. On Being Persuaded: Some Basic Distinctions
PART II. THEORIES, PERSPECTIVES, AND TRADITIONS
6. Discrepancy Models of Belief Change
7. Functional Attitude Theory
8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change
9. The Elaboration Likelihood Model
10. Affect and Persuasion
11. Reactance Theory and Persuasion
12. Fear Appeals
13. Narrative Persuasion
14. Inoculation Theory
15. Supportive and Persuasive Communication: Theoretical Intersections
PART III. CONTEXTS, SETTINGS, AND APPLICATIONS
16. Political Persuasion
17. Persuasive Strategies in Health Campaigns
18. The Siren’s Call: Mass Media and Drug Prevention
19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising
20. Persuasion in the Legal Setting
21. Persuading in the Small Group Context
22. When Presumed Influence Turns Real: An Indirect Route of Media Influence
23. How Does Technology Persuade? Theoretical Mechanisms for Persuasive Technologies