Transmedia Marketing From Film and TV to Games and Digital Media 1st Edition by Anne Zeiser 9781134746293 1134746296

Transmedia Marketing From Film and TV to Games and Digital Media 1st Edition Anne Zeiser – Ebook PDF Instant Download/Delivery ISBN(s): 9781134746293, 1134746296

Product details:

• ISBN 10: 1134746296
• ISBN 13: 9781134746293
• Author: Anne Zeiser

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media.

Table contents:

Chapter 1 Media Makers = Media Marketers

Chapter 2 Be Transmedia

Chapter 3 Harness Your Inner Marketer

Chapter 4 The Marketing Plan

Chapter 5 Know Your Media Project

Chapter 6 Research to Win

Chapter 7 Audience, Audience, Audience

Chapter 8 Goals and Objectives

Chapter 9 Branding

Chapter 10 What’s in a Name?

Chapter 11 Visual and Aural Identity

Chapter 12 Positioning and Messaging

Chapter 13 The Project Launch

Chapter 14 Media Relations

Chapter 15 Press Materials

Chapter 16 Media Events

Chapter 17 Markets, Trade Events, and Festivals

Chapter 18 Awards

Chapter 19 Strategic Partners

Chapter 20 The Art of Art

Chapter 21 The Open and Title Sequence

Chapter 22 Trailers, Promos, and Sizzlers

Chapter 23 The Media Plan

Chapter 24 Advertising Creative

Chapter 25 Advertising Context

Chapter 26 Online and On-the-go Marketing

Chapter 27 The Social Screen

Chapter 28 Interactive Content and Marketing

Chapter 29 Media-fueled Social Impact

Chapter 30 Measuring Outcomes

Chapter 31 Transmedia Marketing Case Studies

Chapter 32 Market It!

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