User Research Improve Product and Service Design and Enhance Your UX Research 2nd Edition by Stephanie Marsh 9781398603585 1398603589

User Research Improve Product and Service Design and Enhance Your UX Research 2nd Edition Stephanie Marsh – Ebook Instant Download/Delivery ISBN(s): 9781398603578,1398603570, 9781398603585, 1398603589

Product details:

• ISBN 10: 1398603589
• ISBN 13: 9781398603585
• Author: Stephanie Marsh

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK’s leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

Table contents:

01 Introduction: why is user research so important?

02 Planning your user research

03 Best practice in user research: who, what, why and how

04 Getting the legal and ethical stuff right

05 Setting up for success

06 Managing user research logistics: agencies, facilities and contracts

07 Usability testing: observing people doing things

08 Content testing: what do people think your content means?

09 Card sorting: understanding how people group and relate things

10 Surveys: how to gauge a widespread user response

11 User interviews: understanding people’s experience through talking to them

12 Diary studies: how to capture user research data over time

13 Information architecture validation through tree testing: does the structure of your information work for your users?

14 Ethnography: observing how people behave in the real world

15 Contextual inquiry: interviewing people in their own environment

16 A/B testing: a technique to compare options

17 Getting the best out of stakeholder workshops

18 Guerrilla research: running fast-paced research in the real world

19 How to combine user research methodologies

20 Content analysis: understanding your qualitative data

21 Identifying themes through affinity diagramming

22 Thematic analysis: going beyond initial analysis

23 Agile analysis

24 Analysing usability data and cataloguing issues and needs

25 Analysing data to create personas to communicate user characteristics and behaviour

26 Analysing data to create mental models: visualizing how user think and identify opportunities

27 Turning findings into insights

28 Making recommendations: how to make your research findings actionable

29 Creating executive summaries and detailed reports to present results

30 Using video playback to present your research results

31 Using journey and experience maps to visualize user research data

32 Using scenarios and storyboards to represent the user journey

33 Using infographics to translate numerical and statistical data

34 How to recommend changes to visual, interaction and information design

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