Visual Thinking for Information Design 2nd Edition by Colin Ware 9780128235683 0128235683

Visual Thinking for Information Design 2nd Edition Ware – Ebook Instant Download/Delivery ISBN(s): 9780128235676,0128235675,9780128235683, 0128235683

Product details:

• ISBN 10:0128235683
• ISBN 13:9780128235683
• Author:Colin Ware

Visual Thinking for Information Design

Table contents:

Chapter 1. Visual Queries
Abstract
The Apparatus and Process of Seeing
The Act of Perception
Bottom-Up
Top-Down
Implications for Design
Nested Loops
Distributed Cognition
Conclusion
Chapter 2. What We Can Easily See
Abstract
The Machinery of Low-level Feature Analysis
What Stands Out = What We Can Bias For
Visual Search Strategies and Skills
Using Multiscale Structure to Design for Search
Conclusion
Chapter 3. Structuring Two-Dimensional Space
Abstract
2.5D Space
The Pattern-Processing Machinery
The Binding Problem: Features to Contours
The Generalized Contour
Texture Regions
Interference and Selective Tuning
Patterns, Channels, and Attention
Intermediate Patterns
Pattern Learning
Spatial Layout
Pattern for design
Semantic Pattern Mappings
Examples of Pattern Queries With Common Graphical Artifacts
Chapter 4. Color
Abstract
The Color-processing Machinery
Opponent Process Theory
Channel Properties
Principles for Design
Color-coding Information
Emphasis and Highlighting
Color Sequences
Color on Shaded Surfaces
Semantics of Color
Conclusion
Chapter 5. Getting the Information: Visual Space and Time
Abstract
Depth Perception and Cue Theory
2.5D design
Affordances
The Where Pathway
Artificial Interactive Spaces
Space Traversal and Cognitive Costs
Conclusion
Chapter 6. Visual Objects, Words, and Meaning
Abstract
The Inferotemporal Cortex and the What Channel
Generalized Views From Patterns
Structured Objects
Gist and Scene Perception
Visual and Verbal Working Memory
Thinking in Action: Receiving a Cup of Coffee
Elaborations and Implications for Design
Novelty
Images as Symbols
Meaning and Emotion
Conclusion
Chapter 7. Visual and Verbal Narrative
Abstract
Visual Thinking Versus Language-based Thinking
Comparing and Contrasting the Verbal and Written Modes
Linking Words and Images Through Deixis
PowerPoint Presentations and Pointing
Mirror Neurons: Copycat Cells
Visual Narrative: Capturing the Cognitive Thread
Cartoons and Narrative Diagrams
Conclusion
Chapter 8. Building Mental Models: Why We Present with Visualizations
Abstract
Episodic Memory
Long-Term Memory
Priming
Predictive Cognition and Presentations
Analyzing Seaweed and Building Mental Models
Photographs
Cartoons to Support Mental Model Building
Mechanical Models Using Animation
Charts and Graphs
Narrative Assembly Diagrams
Combining Figurative and Non-Figurative Elements
Visualizations to Advertise
Maps, Plans, and Mental Models with Space and Time
Narrative Tension and Plot Development
Chapter 9. Creative Meta-seeing
Abstract
Mental Imagery
The Magic of the Scribble
Diagrams are Ideas Made Concrete
Requirements and Early Design
The Creative Design Loop
Visual Skill Development
Conclusion
Chapter 10. The Dance of Meaning
Abstrtact
Review
Implications
Design to Support Pattern Finding
Optimizing the Cognitive Process
Learning and the Economics of Cognition
Designing for Mental Models
What’s Next?

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