WOW and SkyTeam Cargo An In depth Analysis of Strategic Alliances for Air Cargo Carriers and The Impact on Cargo Airlines Operations and Success An In depth Analysis of Strategic Alliances for Air Cargo Carriers and The Impact on Cargo Airline 1st Edition by Florian Smeritschnig 9783954890545

WOW and SkyTeam Cargo An In depth Analysis of Strategic Alliances for Air Cargo Carriers and The Impact on Cargo Airlines Operations and Success An In depth Analysis of Strategic Alliances for Air Cargo Carriers and The Impact on Cargo Airline 1st Edition Florian Smeritschnig – Ebook PDF Instant Download/Delivery ISBN(s): 9783954890545

Product details:

• ISBN 13:978-3954890545
• Author: Florian Smeritschnig

In the airline industry, the formation of highly integrated strategic alliances started during the 1990’s. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international markets. For cargo companies, this type of integration came around later, namely in the beginning of 2000. As a result of the increased co-operation, major alliances were formed with the launch of SkyTeam Cargo and WOW. In the dawn of the new century, these alliances should lay the cornerstone for the achievement of a long term success through synergy effects, and higher competitiveness in terms of the individual and the group. A decade later, WOW and SkyTeam Cargo have evolved in different directions but, not all members or ex-members are pleased about the results. Strategic alliances in air transport have been studied widely but, most of the recent publications only cover the passenger side in this business.

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